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Tag: Candyman Crunchy

  • The film takes the crunchiness factor of the product in a humorous way

    FCB Ulka uses humour for Candyman Crunchy

    By A Correspondent

     

    ITC Foods has launched its new campaign for Candyman Crunchy. The campaign has been crafted and conceptualised by FCB Ulka.

     

    Speaking about the campaign, Romit Nair, Creative Head, FCB Ulka -Bangalore, said: “Our latest commercial for Candman Crunchy focuses on the “Fun-breakable” attribute of the candy. We are super excited about this campaign. Sometimes it’s important for everything to fall into place for a good piece of creative to take shape. That’s exactly what happened with this project. The production house/director, the FCB Ulka team and the client have worked closely to together to bring this campaign to life.”

     

    Menka Menon

    Added Menaka Menon, Vice President, FCB Ulka, Bangalore: “The entire story here evolves from the product truth. Candyman Crunchy is crunchy and crumbly and unlike the regular candy experience, and therein lay the story. We just needed to find an interesting way to communicate it!”