MxMIndia

Tag: Candere

  • To help establish consumer connection to drive brand growth

    Candere By Kalyan Jewellers launches V-Day campaign

    By Our Staff

     

    Candere by Kalyan Jewellers announced the launch of their Valentines’ Day campaign “Will You?” Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.

     

    Speaking about the campaign, Rupesh Jain- Founder and CEO of Candere, said: “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”

     

    Added Trupti Morone, Head -Branding, Candere by Kalyan Jewellers: “Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand Candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space.”

     

  • Film created by Luminant Media

    Candere online jewellery portal launches Diwali campaign

    By Our Staff

     

    Candere, the online jewellery portal by Kalyan Jewellers, has announced the launch of its Diwali campaign. The 82-second Diwali film titled ‘Khushiyon kfe Gehno se, #RishtonKoSajayein’’ has been crafted by The Luminant Media.

     

    Sharing his thoughts on the launch of the Diwali campaign, Rupesh Jain, CEO of Candere, said: “Growing up, we have heard from our parents and grandparents how festivals used to be much more fun back then, with the entire family together. Unfortunately, during the pandemic, people had to stay away from their loved ones, even during the festivities. With things slowly falling back to normal this year, Candere wants to encourage families and friends to celebrate togetherness. Our tagline, “Khushiyon ke Gheno se, #RishtokoSajayein, is an attempt to spread joy/ happiness this Diwali by gifting Candere’s special festive collections to thei close ones.

     

    Added Anant Rathi, CCO, The Luminant Media: “It’s that time of the year again when everyone gets together to celebrate the festival of lights. This Diwali, through the campaign, we wanted to showcase an emotion of nostalgia. In this fast-paced world, we want people to recreate memories like the old times urging them to celebrate the bond of togetherness.”

     

  • To commemorate Akshaya Tritiya

    Candere by Kalyan Jewellers launches new campaign

    By Our Staff

     

    Candere by Kalyan Jewellers has launched a campaign, #TaiyariPooriHai, that talks about their customisation feature.

     

    Said Rupesh Jain, Founder & CEO of Candere: “It is our constant endeavour to provide our customers with an enhanced jewellery shopping experience. The customization feature is not something new that we have come up with; in fact, Candere was started with the intent of providing its customers with a piece of jewellery that resonates with them. The percentage contribution of customized orders is around 50-60% of our total order share. We have integrated advanced technologies to ease their shopping experience. Although the market has multiple jewellery designs to offer, every customer wants their design to be unique and stand out, and that’s where our customisation feature comes in handy. They can get the jewellery of their choice with just one tap within the comfort of their own home.”

     

    Added Akshay Matkar, Head of Marketing at Candere: “Jewellery is just not a fashion accessory; it is more than that. We Indians have sentiments attached to our fine jewellery, and when it comes to shopping for one, it is a decision that is very well thought of. So this Akshaya Tritiya, we are ready to help our customers fulfil their Khwaishein with our customisation option. All they need to do is select the design and leave the rest to us!”

     

    Akshay Trittiya falls on May 3 this year. While it is regarded as an auspicious date by many, in recent years, marketers have been promoting it to sell their wares (Please refer to this article from our archives: https://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/).