Campus Activewear has unveiled its latest brand campaign ‘You GO Girl’ featuring actor Sonam Bajwa.
Speaking of the campaign, Prerna Aggarwal, CMO, Campus Activewear Ltd said: “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”