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Tag: Cadbury Fuse

  • Created by Ogilvy

    Cadbury Fuse launches its latest campaign

    Cadbury Fuse, the Mondelez India brand, launched its latest campaign ‘Bhookhe Pet Na Ho Payega’ with a film ‘Fuse Doli’.

    Said Nitin Saini, Vice President Marketing, Mondelez India: “Nourishing a tradition of combining goodness with an irresistible taste, Cadbury Fuse has been a steadfast companion for satisfying those little hunger pangs on-the-go. Our latest TVC campaign portrays how choosing Cadbury Fuse ensures you’re always fully present and takes a humorous spin on India’s cultural belief: ‘Pehle pet pooja, baaki kaam duja.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Fuse has always been about exploring different insights around hunger. This film taps into a very cool insight – Bhooke Pet Na Ho Paayega. The story endearingly exaggerates this by showing a young guy dragging a Doli procession into a supermarket to satisfy his hunger. The humour in the story is brought to life beautifully by the director, Abhinav Pratiman, Early Man Films. If exaggerations have their roots in an undeniable truth, they end up making the point very well. According to us, this film does that. The little touches in the detailing of the screenplay will make it watchable again and again. The ECD, Ram Hariharan and his team have conceived this campaign and we hope people enjoy it as much as we do.”

  • Commuters travelling on all Mumbai metro trains between Ghatkopar and Versova stations can view the 'Chocolate Train'

    Cadbury Chocolate ki chhuk-chhuk gaadi

    By A Correspondent

     

    Mondelez India has launched a marketing campaign to support the launch of Cadbury Fuse, its new premium brand. After the TVC, in-store sampling in 150 + supermarkets, a tie-up with Go Air for inflight sampling and an outdoor display across metro stations and bus shelters across various cities was initiated. Taking “Own the Commute” to a whole new level, the brand surprised commuters with the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station. Commuters travelling on all Mumbai metro trains between Ghatkopar and Versova stations can view the ‘Chocolate Train’.

     

  • The new TVC positions fuse as the perfect indulgent chocolate bar that brightens up dull moments in one’s busy day

    Mondelez plays up attributes of Cadbury Fuse in latest campaign

    By A Correspondent

     

    Mondelez India has launched a marketing campaign to support the launch of its new brand – Cadbury Fuse. Along with extensive digital and outdoor initiatives, this new campaign will include a TVC that aims at positioning Cadbury Fuse as the perfect indulgent chocolate bar that brightens up dull moments in one’s busy day. The TVC is conceptualised by Ogilvy & Mather.

     

    Said Prashant Peres, Director – Marketing (Chocolates), Mondelez India: “Whether it’s a dull period experienced during long commute hours or an exhausting work-out, today’s new age consumers are experimental and want to try out diverse experiences which can curb their hunger pangs in newer formats. Cadbury Fuse is aimed at enhancing their eat experiences by giving them a “Chocolatey feast” experience. The new TVC dramatises the craving of the young yoga teacher who can’t stop thinking about Cadbury Fuse and ultimately ends up satisfying her craving with a feast.”

     

    Speaking about the creative thought behind the TVC Harshad Rajadhyaksha and Kainaz Karmakar, Executive Creative Directors, Ogilvy & Mather, said, “The communication is designed to launch Cadbury Fuseas an answer to your craving for a chocolatey feast. We have all been hit by sudden whims and the story here brings alive exactly that in a funny fashion. Joy is in the DNA of chocolate so how could we leave it out of our story.”

     

    In addition to the TVC, the launch of Cadbury Fuse will also be supported by digital and outdoor initiatives.  With a marketing objective of ‘Owning the Commute’, the brand has also rolled out a large scale sampling activity with GoAir, Jet Airways and traditional trade stores.