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Tag: C Sukumaran

  • The ad was unveiled by Mammootty via his Instagram and Facebook accounts

    Lights On Productions films new campaign for Canon

    By Our Staff

     

    Canon India launched a regional ad campaign titled ‘Weddings by Canon’ in key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. Unveiled by actor Mammootty, the TVC strengthens the brand’s commitment towards the wedding photography segment.

     

    The ad has been conceptualized by Lights On Production House and features stars of the Malayalam and Tamil film industry. It has been directed by Jismon Joy, who has had several box-office hits in Malayalam cinema with movies such as Bicycle Thieves, Sunday Holiday and Vijay Superum Pournamiyum.

     

    Speaking on the campaign, Manabu Yamazaki, President & CEO, Canon India said: “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing. At Canon India, it has been our constant endeavor to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

     

    Added C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products: “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”

     

  • The objective is promote its multifunction inkjet printers across India

    Canon India announces ‘India Ka Printer’ campaign

    By A Correspondent

     

    Canon India has rolled out its new ‘India Ka Printer’ campaign to promote its multifunction inkjet printers across India.

     

    Speaking on the campaign, C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products said: “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and Education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon Pixma G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi enabled Pixma G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small and medium enterprise including Copy shop segment”.

     

     

  • The campaign consisting of film, print, and OOH, is conceived by Dentsu One

    Canon Cameras unveils ‘To Do Great’ theme in new ad

    By A Correspondent

     

    Canon has launched a new campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments.

     

    On occasion of launch, C Sukumaran, Director, Image Communication Products and Consumer Systems Products Division said: “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualized a great campaign to drive this message to our consumers.”

     

    Speaking about the campaign, Auryndom Bose, Group Creative Director, Dentsu One added: “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”