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Tag: Buzzoka

  • Instagram and YouTube lead as primary choice of brands in 2020

    Buzzoka releases Edition 4 of influencer marketing survey

    By Our Staff

    Buzzoka launches the 4th Edition of Influencer Marketing Outlook. The annual survey offers a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as viewed by brands, agencies and startups across India.

    According to the survey, 80% Marketers Decreased their Influencer Marketing Budget during Lockdown. 71% Marketers Believe that they will lose content control post ASCI Guidelines.

    Said Ashutosh Harbola, Founder, CEO, Buzzoka: “The Influencer Marketing Outlook – Edition 4 is all about difficult times and heading into the good times of influencer marketing. As the world saw a phenomenal crisis that literally broke the neck of advertising spends globally, influencer marketing saw similar declining numbers. But as times progress, we see a V shaped recovery in the influencer marketing landscape and are confident the next financial year will be a fruitful one for the industry.

  • Buzzoka’s Digital India Report Card that predicted, Main Bhi Chowkidaar campaign as a success resonates in 2019 Election win for BJP

    ‘Main Bhi Chowkidaar’ slogan helps BJP get back to power, notes Buzzoka’s Report

    By A Correspondent

     

    We didn’t keep tabs on it, but we are now told that the Digital India Report Card by Buzzoka had predicted the 2019 election win for BJP and foresaw ‘Main Bhi Chowkidaar’ campaign as a key differentiator.

     

    The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies, and startups.

     

    Speaking about the success of the survey, Ashutosh Harbola, Co-Founder, CEO, Buzzoka, said: “We are absolutely delighted to predict that Main Bhi Chowkidaar campaign started by Prime Minister Narendra Modi was a massive hit and it will play a key role in bringing the BJP back in power. We also highlighted how the digital industry sees the growth of digital India as a key achievement of the government. I would like to congratulate the Prime Minister for a thumping win and expect future digital growth be a priority agenda in his portfolio for India.”

     

     

  • The service will help brands and agencies to cater the audience which is missing out on TV and Newspaper promotions

    Buzzoka launches influencer-driven Instagram Ad Film service

    By A Correspondent

     

    Buzzoka has forayed into Instagram Ad Films which will be led by influencers. This will allow Buzzoka to create more meaningful content for digital and social-first audience that rely on social media influencers for new products and services.

     

    Said Ashutosh Harbola – Co-Founder and CEO of Buzzoka:  “Instagram is a perfect channel for brands and marketers to capitalise on digital and social-first audience in the age bracket of 20-35. Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India”

     

     

  • Instagram is the primary choice of brands and 77 per cent brands see it as a huge potential

    Instagram is primary choice of brands, notes Buzzoka study

    By  A Correspondent

     

    Buzzoka, an integrated influencer marketing platform, released the second edition of its annual series – Influencer Marketing Outlook 2019. The survey was conducted with over 500 brands and content creators in order to provide holistic understanding of Influencer Marketing ecosystem in India.

     

    According to the study, about 69 per cent brands spend $50,000 per year on influencer campaign, however 27 per cent brand goes ahead and spends $1,00,000 per year. It notes that Instagram is the primary choice of brands and 77 per cent brands see it as a huge potential; this is followed by Facebook at 54 per cent. The study further notes that over 50 per cent brand custodians considered branding and reach as their primary objective to use influencer marketing; while 88 per cent brand custodians felt that influencer marketing has the potential to drive engagement and reach.

     

    Said Ashutosh Harbola, Co-Founder Buzzoka: “We are glad to unveil the 2nd annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.” He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that Influencer Marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of Influencer marketing and hope a billion dollar industry is waiting in India to be explored.”