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Tag: Buzzoka study

  • Instagram is the primary choice of brands and 77 per cent brands see it as a huge potential

    Instagram is primary choice of brands, notes Buzzoka study

    By  A Correspondent

     

    Buzzoka, an integrated influencer marketing platform, released the second edition of its annual series – Influencer Marketing Outlook 2019. The survey was conducted with over 500 brands and content creators in order to provide holistic understanding of Influencer Marketing ecosystem in India.

     

    According to the study, about 69 per cent brands spend $50,000 per year on influencer campaign, however 27 per cent brand goes ahead and spends $1,00,000 per year. It notes that Instagram is the primary choice of brands and 77 per cent brands see it as a huge potential; this is followed by Facebook at 54 per cent. The study further notes that over 50 per cent brand custodians considered branding and reach as their primary objective to use influencer marketing; while 88 per cent brand custodians felt that influencer marketing has the potential to drive engagement and reach.

     

    Said Ashutosh Harbola, Co-Founder Buzzoka: “We are glad to unveil the 2nd annual report highlighting the substantial facts that are driving the market growth. Influencer marketing has never been more important with the years passing by. The consumers continue to trust word of mouth versus other forms of marketing.” He further stated, “Being a key player in the industry, backed by the passionate team of experts, we are really optimistic that Influencer Marketing has the potential to grow manifolds in the coming years. Also, we are gung-ho on the inclusion of commoners in the gambit of Influencer marketing and hope a billion dollar industry is waiting in India to be explored.”

     

     

  • The survey, which was conducted with over 500 marketers and influencers, showcases the real state of influencer marketing in India

    Twitter leads as the primary choice of marketers, notes Buzzoka study

    By A Correspondent

     

    Buzzoka – Influencer Marketing 2.0 launched its DIY platform with an Influencer Marketing Survey that covered the Influencer Marketing Ecosystem both in the influencer and brand space. The survey, which was conducted with over 500 marketers and influencers, showcases the real state of influencer marketing in India.

     

    The survey noted that over 50 per cent brand custodians considered branding and reach as their primary objective to use influencer marketing. Further, 90 per cent brand custodians felt that influencer marketing has the potential to drive engagement and reach. It also noted that Twitter leads as the primary choice of marketers and 88 per cent marketers see it as a huge potential. This is closely followed by Facebook at 84 per cent.

     

    Said Ashutosh Harbola, Co-Founder Buzzoka: “With tremendously rising digital penetration, use generated content is growing humongously all across the web. Therefore the social media space has become quite lucrative and competitive for brands to reach out to the end users with even huge impact. This report has come up with substantial facts which are driving the market growth.” He further stated, “Our team is completely aligned with the fast evolving social media space to provide credible influencers marketing solutions for brands to target decision makers in no time.”