MxMIndia

Tag: Business Television India

  • According to the new tariff order, every broadcaster has to offer its channels either for free or at some price

    BTVI opts for FTA route

    By A Correspondent

     

    Business Television India (BTVI) will now be available to audiences for free in the new tariff regime.

     

    Said Megha Tata, COO, BTVI: “It is a very interesting time in the history of broadcasting where the consumers get a choice to select and pay only for what they want to watch. The new tariff order will bring in place a clear demarcation whether content is king or distribution. It will further put pressure on content creators in improving the quality of programming. We at BTVI have decided to offer our priceless insights and opinions free to air. This is our endeavour to prioritise our viewers and ensure we help them to ‘Save. Invest. Prosper’ sans any additional costs.”

     

    Adding to the same Anuj Katiyar, Head Marketing, Research and Branded Content: “BTVI always had a large audience base who were loyal and now we are putting our viewers before anything else and providing them our channel at no extra cost to them. BTVI is the only business news channel that is FTA. This will not only help us reach out to our loyal viewers without any hinderance but also new viewers who are looking at receiving business news, without putting any burden on their pockets.”

     

     

  • BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy

    BTVI announces programming line-up for Budget 2018

    By A Correspondent

     

    BTVI has announced its programming line-up in the run up to Union Budget 2018. The channel has introduced the theme ‘For New India’ for its entire budget programming.

     

    Megha Tata

    Said, Megha Tata, COO, Business Television India (BTVI): “With a keen eye on the Indian economy, growth agenda, India Inc’ss performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.”

     

    Siddharth Zarabi

    Added Siddharth Zarabi, Executive Editor, Business Television India (BTVI): “With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.”.

     

    Said Anuj Katiyar, ‎Head – Marketing and Research, BTVI: “In addition to the on-air line-up, BTVI has designed a 360-degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”

     

     

  • The Republic TV – BTVI alliance promises to offer viewers a distinctive experience

    BTVI & Republic alliance for Budget 2018

    By A Correspondent

     

    Republic TV and business news Business Television India (BTVI) have entered into a strategic alliance for content and programming around Union Budget 2018.

     

    Said Megha Tata, COO, Business Television India (BTVI): “We are very excited about this association. Republic TV’s credibility in news coverage and BTVI’s expertise in English business news space will create a unique proposition for the viewers of Union Budget 2018. With the two forces joining hands, I am very confident about delivering an all-round perspective to our viewers.”

     

    Added Vikas Khanchandani, CEO, Republic TV:“Union Budget 2018 is the most anticipated Budget, with major announcements expected one year post demonetisation and GST implementation. Republic TV along with BTVI will bring together leading financial experts across sectors, think-tanks, global investors and the country’s best editorial minds to present the most insightful and sharp perspective of the Budget.”

     

     

  • The campaign focuses on the editorial assets of the channel

    BTVI unveils new campaign

    By A Correspondent

     

    Business news channel Business Television India (BTVI) has refreshed its brand identity.  Along with a new logo, BTVI has unveiled a refreshed brand campaign focused on the benefit that the channel brings to the viewers through anchor expertise. The campaign focuses on the editorial assets of the channel, notes a communique.

     

    On refreshing the brand a year after launch, Megha Tata, COO, BTVI, said: “We continue to focus on our differentiated content and we are increasing our market share substantially. Through this logo refresh and brand campaign, BTVI aims to provide most credible information to our viewers. We will continue to reach out to recognised authorities of their field, whose thoughts and opinions matter to millions who follow them.”

     

    Added Siddharth Zarabi, Executive Editor, BTVI: “At a time when the viewer is being overwhelmed with a deluge of information – much of which is not relevant, complex and consumes too much time of the viewer, BTVI has a simple proposition that aims to inform and empower viewers. ‘Keep it simple’ is our theme and over the past year our programming goes to the heart of every story, declutters it and magnifies what is relevant and valuable. Our senior editorial team is delivering consistent programming that spans the entire gamut from wealth creation through shows like Call BTVI, Financial Planner among others to shows that address larger themes like ‘mission-no-emission’. As we move forward to inform and empower the Indian business TV viewer, we will unveil more programming that is relevant and timely”.