By A Correspondent
Business Broadcast Network Private Limited has announced the appointment of veteran mediaperson Monica Tata as Chief Operating Officer, BTVi. With over 26 years of experience, Tata brings expertise in management of television networks operations in the media and entertainment industry. As COO of BTVi, she will lead the restructuring on the business side of the news operations.
On joining BTVi as Chief Operating Officer, Tata said, “This is an exciting opportunity for me and I am looking forward to working with BTVi and the entire team. We have recently rebranded the channel and I am sure this journey will be an incredible learning experience for all of us. Our efforts will continue on creating quality content and delivering accurate business and financial information to our viewers.â€
Prior to joining BTVi, Tata was a key member of the leadership team at HBO, Turner and Star India with a consistent record of increasing sales, effective negotiations, profit and loss analysis and strategic implementation of business operations.
Tata has received multiple awards for her contribution to the industry. She was recognised as the ‘Next 30’ most powerful women to look out in 2010; and was also adjudged as one of India’s hottest young executives of the media industry in 2009 by Business Today and amongst the top 50 influential women in media, marketing and advertising by industry magazine Impact in 2012 and 2014.
She is also Honorary Secretary of the International Advertising Association, India Chapter and was a committee member of the Advertising Standards Council of India (ASCI) 2013-2015.