MxMIndia

Tag: Burzin Mehta

  • Mehta is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services

    Burzin Mehta joins Indigo Consulting as NCD

    By A Correspondent

     

    Indigo Consulting has appointed Burzin Mehta as its National Creative Director. He is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services i.e. consulting, digital technology and transformation, marketing, design and UX.

     

    Rajesh Ghatge

    On his appointment Rajesh Ghatge, CEO Indigo Consulting said: “As we continue our evolution towards becoming a truly effective digital transformation partner for our clients, I am delighted to have Burzin on-board. His obsession with digital first thinking and a non-compromising rigour to curate work is exactly what we need to deliver excellence for our clients. We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”

     

    Jose Leon

    Added Jose Leon, President, Indigo Consulting: “For the last eight quarters, brands have focussed almost entirely on data – perfecting the art of targeting audiences and the science of the right channel to engage them. This strategy is starting to plateau in terms of monetisation, in proportion to the effort, investment and focus being committed to it. As a result, creative freedom has been heavily compromised. At Indigo Consulting, we believe experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights. True to his nickname, ‘Buzz’ will provide data-led creative leadership across all functions and regions so we can more effectively pursue our purpose of ‘Shaping Human Behaviour through Creativity, Data and Technology’.”

     

    Burzin Mehta

    On his new role, Mehta said: “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds. With a team that has the intent and passion, to make it happen.”

     

     

  • To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

    Thothweet. All-canine cast in Ogilvy’s films for Reliance Gen Ins

    By A Correspondent

     

    Ogilvy Mumbai has created a series of digital ads featuring only dogs for Reliance General Insurance. To be run on YouTube, the three videos highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

     

    Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai, said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

     

     

  • To be run on YouTube, the three videos highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

    Reliance General Insurance gets canines to offer free roadside assistance

    By A Correspondent​

     

    In a refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

     

    Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

     

     

  • The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general

    Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs

    By A Correspondent

     

    More than 63 per cent of urban Indians listen to music online notes a research conducted by JuxtSmartMandate, And the most preferred genre is Bollywood. The impact of which is so strong that people have started imbibing its influence on their consumer habits. Not just that, a large number of these songs has had a direct impact on the behavior of young listeners.

     

    The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general. These learning’s pushed Love Matters India to launch a campaign created by OgilvyOne, on addressing how popular media and Bollywood is unwittingly propagating sexism and gender inequality through songs.

     

    The campaign, #NotMusicToMyEars,was strategised after keeping in mind the recent events of censorship and acts of atrocities against women in India.While everyone loves dancing to a soul-stirring song, the lyrics often go unnoticed. And it doesn’t take much of an effort to discover just how many popular songs have lyrics that are down-right derogatory of women’s rights and even their bodies. Love Matters aims to break this pattern and ensure that pop culture is aligned to ethics of gender equality and respect.

     

    Said Vithika Yadav, Country Head of Love Matters India: “#NotMusicToMyEars is crucial for young people as we see more and more of them accessing the digital space. Entertainment and media has been a huge influencer in India, and we’ve realised that the gaps in gender equality and other taboo issues could be filled if we start sensitizing these spaces. It is very important to raise a voice on such songs as they do not fulfil any substantial goals, but lead to further stereotyping.”

     

    Added Burzin Mehta, Group Creative Director, OgilvyOne: “It’s sometimes so easy to get carried away with the music we all love to hear, the lyrics almost don’t matter. And before we know it, they’re part of our collective sub-conscious. #NotMusicToMyEars aims to focus the spotlight on lyrics, which if we paid attention to, would make any of us cringe. Hopefully, it’ll get the attention of the folks that matter. And result in songs we can dance as well as sing out aloud.”

     

  • At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris

    Reliance General Insurance invites users to #OpenDoors

    By A Correspondent

     

    As part of a novel approach to market Home Insurance, Reliance General Insurance has released a campaign that takes the conversation beyond insurance. By urging people to stop locking themselves from the world and live a more carefree life.

     

    At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris. The film is a reminder of how, in an increasingly chaotic world, our homes have become our havens of solitude. To the extent that we’ve chosen to lock out the world and become prisoners of our own free will. It however, goes on to highlight the unique village of Shani Shingnapur, where the homes and shops, have no doors. And begs the question, if they can do away with their doors, can’t we at least open ours?

     

    Group Creative Director at OgilvyOne, Burzin Mehta, explained, “Triggering a conversation on insurance is never easy. Which is why we chose to talk about trust. Which once formed the basis of a community’s existence but is becoming increasingly elusive, across society. Our intent is to go beyond the transactional exchange of buying home insurance and connect at an attitudinal level.”

     

    Director Padmakumar N added, “Open Doors could well be a thought for the future of humanity – a movement away from the divisive and parochial direction we’re going in. I’ve always felt advertising could be a beacon and campaigns like this only raise its stature.”

     

    It may be noted that OgilvyOne has only created the campaign so please do not call the agency or us (MxMIndia) if you want to buy a home insurance policy. Call Reliance General Insurance…

     

  • Concept & Creation by OgilvyOne Worldwide Mumbai

    Marriott’s wedding offering tells a heart-warming story

    By A Correspondent

     

    As the big fat Indian wedding becomes an area of focus for luxury hotel chains, Marriott India takes a refreshing route on clichéd wedding promotions. OgilvyOne Worldwide Mumbai creates a film that highlights the beauty of its properties against a moving story that explores the emotional bond between a bride and her father.

     

    With branded video content being churned out faster than one can blink, the film is a timely reminder that few things are as moving as raw human emotions.

     

    Commenting on the campaign, Khushnooma Kapadia, Director – Marketing & Communications, Marriott International, said: “The Marriott brand has been built on a philosophy of utmost thought and care towards our customers. And nowhere is this attitude more evident than when we host weddings. This film isn’t merely about showcasing our properties and services. It is about helping customers realise the occasion means as much to us, as it does to them.”

     

    Burzin Mehta, Group Creative Director, OgilvyOne said: “Very few occasions in life are as emotionally charged as weddings. And that’s what drove the creative thinking behind this piece of work. The film uses the magnificence of the Marriott as a backdrop to capture the special relationship between a bride and her father. And in doing so, brings alive the values of the brand in a subtle but memorable way.”

     

  • Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai

    OgilvyOne names one more Senior CD for its Mumbai team

    By A Correspondent

     

    Roy Menezes and Burzin Mehta

    Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    Mr Menezes has close to 14 years in building truly integrated and engaging communication on brands such as Audi, Hippo and Idea Cellular and Reliance Mobile. He has led interactive teams in Tribal DDB, Creativeland Asia and Commonwealth before joining OgilvyOne.

     

     

     

    Kunal Jeswani

    Kunal Jeswani, Chief Digital Officer, Ogilvy India, said, “With an award portfolio of digital work that cuts across The Abby’s, The Effie’s, The Yahoo Big Idea Chair Awards, The Asia Mobile Marketing Awards and The Campaign India Digital Media Awards, Roy is expected to cement OgilvyOne’s position as the leading digital creative agency in India.”