MxMIndia

Tag: Bunge India

  • To feature in a series of video campaign #JaanchParakhLo

    Dalda Vanaspati ropes in Sanjeev Kapoor

    By Our Staff

    Dalda Vanaspati has roped in chef Sanjeev Kapoor as its brand ambassador. Kapoor will be seen in a series of videos in the brand’s upcoming campaign #JaanchParakhLo.

    Said Milind Acharya, Head of Marketing, Bunge India: “When we talk about authentic Indian taste, there are only two names that come to my mind, Dalda Vanaspati and Chef Sanjeev Kapoor. While there are many brands which have been there for decades and are going strong but a cooking medium brand belonging to the FMCG sector which has lasted this long, itself speaks volume of credibility and reliability of Dalda. And when it came to communicating the brand message, there couldn’t have been anyone else other than the Chef Sanjeev Kapoor, who is recognized across the country as the quintessential face of high-quality Indian cooking and someone who himself believes in Dalda Vanaspati.’

  • Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India

    Leo Burnett unveils new campaign for Gagan Oil

    By A Correspondent

     

    Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India.

     

    Speaking about the new campaign, Milind Acharya, Head of Marketing at Bunge India said: “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude. This attempt is also the same, whereby, we are simply telling consumers to ‘celebrate Holi with colours and food’. Yes, in our own unique

     

    Throwing light on the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett India said: “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘KhaoGagan, RahoMagan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

     

     

  • The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘NayeZamane ka Naya Dalda ‘

    Dalda back with ‘Naye Zamane ka Naya Dalda’ proposition

    By A Correspondent

     

    Dalda, the oil brand from Bunge India, has launched two television commercials with the new positioning of ‘Naye zamane ka Naya Dalda’. The new commercials are conceived by Leo Burnett, with a message ‘India ke kitchens badal rahe hain aur unke saath badal gaya hai India ka Dalda’.

     

    Said Samir Jain, Managing Director, Bunge: “Dalda is a unique brand and one of the few heritage brands which have seen the country change over the years. It becomes imperative for the brand to be a part of this changing consumer journey. The films resonate this thought of ‘Aap badal rahein hein, isliye badal raha hain apka Dalda’ to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.”

     

    Speaking about the new Dalda campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “When we think about the India we once grew up in, we realise that it is almost unrecognizable from what it is today. Our society, our norms, the way we look at our value system, everything has changed so much. And yet, we stay rooted. I believe Dalda is a brand that has beautifully tapped into this transformation; it still manages to hold on to its core values, but reflects everything we stand for. The new campaign is a reflection of this dichotomy, and hence is a Humankind idea. It reflects the way we have changed as a people, and yet makes one think how far we have evolved in our thinking.”

     

  • Gagan is a popular brand in north Indian markets like Chandigarh, Jalandhar, Himachal Pradesh etc

    Leo Burnett creates films for Gagan

    By A Correspondent

     

    Leo Burnett created three “fun films” for Gagan, an edible oil brand that is a part of Bunge India (better known for Dalda). Gagan is a popular brand in north Indian markets like Chandigarh, Jalandhar, Himachal Pradesh etc.

     

    “Diwali is just around the corner and the Supreme Court has banned crackers. This gave us an ideal opportunity to create a real-time response advertising campaign for Gagan refined oil. The concept was simple, viral videos for Whatsapp that leverage the brand. We took traditional firecracker packaging and made videos of it based on foods. We gave people the message that they can celebrate Diwali with food crackers,” notes a communique, adding: “Each film is a character on a firecracker pack talking but instead of talking about fireworks they talk about food crackers, made in Gagan refined oil. The humour in the videos make them share worthy. The videos are shot on a special format for mobile phones and other handheld devices, keeping them light and easy to share.”