MxMIndia

Tag: Buffalo Soldiers

  • To launch #BridgeTheGap campaign

    Buffalo Soldiers wins mandate for NLB Services

    By Our Staff

     

    NLB Services, a global technology and digital talent solutions provider, has re-appointed Buffalo Soldiers, a new-age advertising agency to launch their second diversity campaign – #BridgeTheGap. The agency will manage the strategic planning, social media amplification and management, campaign launch and creative execution.

     

    Said Ashima Kakar, Head – Marketing, NLB Services: “In 2022, we achieved a reach of 10 million women in STEM in India across social media channels and affiliate networks. The endeavor from the onset has been to build a platform uniquely for women and thus influence a more diverse workforce in STEM. I congratulate the Buffalo Soldiers team for being true partners on the campaign and beyond.  I am optimistic that this year too we will set new benchmarks.”

     

    Added Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers: “Our partnership with NLB Services is one of the most exciting in our B2B journey, because we work with a bold marketing team which is breaking every cliched approach in the sector. We are super excited to deliver another award-winning campaign.”

     

    The #BridgeTheGap campaign has been launched with a hackathon announcement targeted towards women IT professionals for the second consecutive year. Like last year, where more than 2500 women in technology participated, NTT DATA and NLB Services aim to bridge the women’s participation gap in the IT sector. The month-long hackathon will be hosted from March 08, 2023, to April 16, 2023 and will offer women tech professionals a platform to showcase their skills through a series of challenges. The hackathon has been conceptualized in line with this year’s theme of International Women’s Day – #EmbraceEquity.

     

  • To lead on growth for business

    Buffalo Soldiers appoints Rohit Prakash as Lead Creative Officer

    By Our Staff

     

    Buffalo Soldiers advertising agency has appointed Rohit Prakash as its new Lead Creative Officer. He will take responsibility for Buffalo Soldiers’ creative teams across Delhi-NCR & Mumbai, working with clients such as Parker, Tim Hortons, udaan, Tech Mahindra, Whistling Woods International etc. he will report to Sumon K Chakrabarti, Co-Founder & CEO.

     

    Said Chakrabarti: “I am super excited and kicked that Rohit is joining our team. He’s an exceptional creative mind with a track record of delivering transformative work. To top it all, he is a compassionate leader with a truly global view and that fits into the ethos of Buffalo Soldiers. With our recent rapid growth and influx of new talent, Rohit’s passion for nurturing creative cultures makes him the perfect creative leader for us.”

     

    Sujay Chakraborty, Co-Founder & COO of Buffalo Soldiers added: “The agency is at an exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. A robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people. Not an easy mix to find, you would agree! Rohit fits the bill perfectly.”

     

  • Buffalo Soldiers has spaced out its logo alphabets to send out the important message of social distancing

    Buffalo Soldiers revamps logo to create social distancing awareness

    By A Correspondent

     

     

     

    Digital marketing agency Buffalo Soldiers has revamped its logo to send out a social message. As India fights Covid19, Buffalo Soldiers has spaced out its logo alphabets to send out the important message of social distancing.

     

    Said Sumon K Chakrabarti, Co-founder and Managing Partner, Buffalo Soldiers: “We are a small and growing start-up which literally started from the garage. Despite that, we were one of the first in India to move our whole team to work from home six days before the government announced the lockdown. In these challenging times, the most important thing is to stay healthy. Because the future will not wait for us or be kind to us if as entrepreneurs we don’t stand together to become responsible and pass on the message of social distancing. Our logo and tagline reflects a simple messaging – We Design Stories From Home. Our shared trust in tomorrow is maintained in our speed and agility, for our customers and teammates, even in these difficult times.”