MxMIndia

Tag: Budweiser India

  • Conceptualized and executed by Jungle agency

    Budweiser India launches a series of campaigns for FIFA World Cup

    By Our Staff

     

    As a part of their FIFA World Cup campaign, Budweiser India teamed up with Jungle, a Mumbai-based creative production house, to conceptualize and execute the Indian leg of the tunnel stories.

     

    The campaign has kickstarted with actor Siddhant Chaturvedi and fashionista Masaba Gupta with more such stories launching soon leading up to the FIFA World Cup finale.

     

    Ankit Kataria, Director at Draftline & Connections talks about the campaign: “With Budweiser, we have always tried to push the envelope when it comes to people that shape culture. We wanted to showcase some really powerful stories & how each of them have faced the odds & the seized every opportunity that came their way. We were looking for a partner who would go the extra mile and bring our tunnel story narrative to life, and Jungle fit right in. A great collaborative effort that has resulted in some powerful stories which we are truly excited about.”

     

    Added Rudra Mawani, the Executive Producer at Jungle: “The tunnel is an analogy to the odds that we all encounter, coupled the uncertainty & doubt, which we rise up against with grit, determination to seize every opportunity. Harnessing the power of visual metaphors, a constant in all of Jungle’s creations we created a unique visual world that represented each artist’s story.”

     

  • Will be responsible for overall influencer management of the beer brand

    Voxxy Media wins influencer marketing mandate for Budweiser

    By Our Staff

     

    Voxxy Media, a global influencer marketing and social media company, has bagged the influencer marketing mandate for beer brand Budweiser in India. The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, continue to increase brand awareness and help gain traction within the target media amidst the booming influencer outreach realm.

     

    Talking about the same, Kulbir Sachdev, Founder, Voxxy Media said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy & Budweiser have yearlong plans to create the most viral, captivating and ROI focused social media influencer campaigns which will be launched in the coming months.”

     

    Added Ankit Kataria, Associate Director – Budweiser India, AB InBev: “Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavour, are delighted to partner with Voxxy for our influencer marketing requirements in India. Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media Team.”