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Tag: BTVi

  • The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming

    Reuters and BTVi ink exclusive partnership for global financial & biz news in India

    By A Correspondent

     

    Leading international multimedia news provider Reuters and business news channel BTVi have inked an agreement with BTVi bringing in financial and business news from across the globe to Indian viewers.

     

    Under the partnership, BTVi will have access to Reuters TV studios in key financial centres across the globe. The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming.

     

    “Reuters News Agency is the world’s largest news provider. BTVi will leverage our global strength to bring global and financial news to their ever growing audience on a daily basis from our studios around the world and support their coverage of key global events” said Munira Ibrahim, Reuters SVP for Sales and Content Solutions.

     

    Reuters and BTVi propose to further expand the scope of the partnership in the days ahead. “We hope to build on this partnership in the future as we believe there is an unparalleled opportunity in India to create dynamic and engaging content that will appeal to the countries affluent and internationally-minded population,” Ibrahim added.

     

    “As the consumption of information changes rapidly, BTVi is expanding into the digital universe to reach even larger audiences through path-breaking formats of news gathering. After many years of bringing Indian viewers content on business, the stock markets and the economy, BTVi is ushering in new content offerings for the business news space in India. Over the years, the Indian news ecosystem has evolved significantly and the new consumer wants an intelligent take on developments, delivered in the most intuitive yet dynamic form,” said Siddharth Zarabi, Executive Editor, BTVi.

     

    Commenting on the partnership, Monica Tata, COO, BTVi said “Our country is one of the fastest growing economies in the world with large and growing business audience. And together with Reuters, we are confident of strengthening our leadership position further by delivering more value to our increasingly sophisticated business audience through great business news content on a real-time basis.”

     

    The partnership comes after the recent tie-up between BTVi and Thomson Reuters Financial Services for global market data and news feeds through the latter’s Eikon service providing access to real-time market data, news, fundamental data, analytics and trading developments. It may be recalled BTVi had a licensing arrangement with Bloomberg which ended earlier this year and Reuters had an arrangement with ET Now, including equity in venture in the early days of the channel.

     

  • Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer

    Neeraj Roy elected President of IAA India

    By A Correspondent

     

    Neeraj Roy

    The India Chapter of International Advertising Association has elected Neeraj Roy, Managing Director and CEO, Hungama Digital Media as its President. Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer.

     

    In addition, Ashok Venkatramani, CEO, MCCS India (ABP News), Janak Sarda, Director, Daily Deshdoot, Abhishek Karnani, Director, Indian National Press, Shreyams Kumar, Director, Mathrubhumi and Anand Sankeshwar, Managing Director, VRL Media Ltd have been elected as members of the Managing Committee.

     

    Speaking about the development Neeraj Roy said, “International Advertising Association in India over the past few years has played a key role in bringing the Media, Marketing and Advertising community together and I am delighted to have been given the opportunity to serve as President. On behalf of our new team and management committee we would like to thank Srinivasan K Swamy for his stellar leadership over the past few years and we look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

     

    The first Managing Committee meeting conducted immediately after the AGM, coopted additional members as per IAA Constitution. They were: I Venkat, CEO – Eenadu, Ashish Bhasin, Chairman India & CEO – South East Asia, Director – Posterscope, Aegis Media Group.

     

    In addition, the following senior professionals were invited to be part of the Committee: Srinivasan K Swamy, Immediate Past President, IAA and Chairman RK Swamy BBDO, Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd, Pradeep Guha, Managing Director – 9XMedia Pvt Ltd, Sam Balsara, Chairman & Managing Director – Madison Communications Pvt Ltd, Ramesh Narayan, Founder, Canco Advertising Pvt Ltd and Raj Nayak, Chief Executive Officer – Viacom 18 Media Pvt Ltd. More members are likely to be inducted in a few weeks.

     

    And here’s what some of the officebearers had to say:

    Monica Tata: “I am humbled and honoured to have been given this opportunity and I am looking forward to be part of the next phase of IAA under the new leadership.”

     

    Pradeep Dwivedi:  “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

     

    Kaushik Roy: “In the last four years under the able leadership of Mr Srinivasan Swamy, IAA India Chapter has witnessed tremendous energy and dynamism.  With Mr Neeraj Roy, a luminary in the digital world, as the new President, India is on a good wicket to grow stronger in the coming years. One can also expect great momentum and healthy growth in the advertising industry across the Asia Pacific region. With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity. I wish the newly elected India Chapter Management Committee a very successful term. It will be my endeavour to forge strong ties in the region and across the world.”

     

  • Keeping in mind the need to have a content oriented sales approach, BBNPL has partnered with Helios Media which is a specialized sales company

    BTVi appoints Helios Media to handle ad-sales mandate

    By A Correspondent

     

    Business Broadcast Network Private Limited (BBNPL) announced the launch of their new channel BTVi from 1st August 2016, and has aligned with Helios Media to manage the ad-sales revenue monetisation for the channel.

     

    Monica Tata

    Keeping in mind the need to have a content oriented sales approach, BBNPL has partnered with Helios Media which is a specialized sales company.

     

    Speaking on the association, Monica Tata, Chief Operating Officer, BTVi said, “In an environment such as Business News, it is extremely important that the team fronting the ad-sales understands the pulse of the content, at the same time, provides tailored creative brand solutions and cross-platform opportunities to inform and engage with the core audience. In Helios Media, we found the team to be very proficient in their capability in delivering the mandate.”

     

    Divya Radhakrishnan

    Divya Radhakrishnan, MD Helios Media said, “We have always taken up channels with a unique proposition in the market and helped brands to participate in the content with an objective to provide the appropriate ambience for brands to communicate with their audiences. In BTVi, we are very positive for being able deliver in the financial ecosystem a right fitment.”

     

    Shrutish Maharaj, Chief Sales Officer, Helios Media said “We wish to approach the market with inclusive programming and solution based selling and have put together a dynamic team who share our passion for the subject.”

     

  • Monica Tata is COO, BTVi

    By A Correspondent

     

    Monica Tata

    Business Broadcast Network Private Limited has announced the appointment of veteran mediaperson Monica Tata as Chief Operating Officer, BTVi. With over 26 years of experience, Tata brings expertise in management of television networks operations in the media and entertainment industry. As COO of BTVi, she will lead the restructuring on the business side of the news operations.

     

    On joining BTVi as Chief Operating Officer, Tata said, “This is an exciting opportunity for me and I am looking forward to working with BTVi and the entire team. We have recently rebranded the channel and I am sure this journey will be an incredible learning experience for all of us. Our efforts will continue on creating quality content and delivering accurate business and financial information to our viewers.”

     

    Prior to joining BTVi, Tata was a key member of the leadership team at HBO, Turner and Star India with a consistent record of increasing sales, effective negotiations, profit and loss analysis and strategic implementation of business operations.

     

    Tata has received multiple awards for her contribution to the industry. She was recognised as the ‘Next 30’ most powerful women to look out in 2010; and was also adjudged as one of India’s hottest young executives of the media industry in 2009 by Business Today and amongst the top 50 influential women in media, marketing and advertising by industry magazine Impact in 2012 and 2014.

     

    She is also Honorary Secretary of the International Advertising Association, India Chapter and was a committee member of the Advertising Standards Council of India (ASCI) 2013-2015.

     

  • The change is with effect from today, August 1

    From yesterday: Bloomberg TV India is now BTVi

    Business Broadcast News Pvt Ltd has announced the launch of BTVi, an all-new business channel which in its most recent avatar was called Bloomberg TV India. It may be recalled Business Broadcast and global financial information provider Bloomerg had ended their licensing agreement earlier this year. Bloomberg has now inked a deal with former Network18 promoter Raghav Bahl’s Quintillion Media.

     

    Noted an official statement released by the company on the launch of BTVi: “We stand by our principle of continuously delivering accurate information to our viewers. The content of the new channel will be a reflection of our proficiency and experienced editorial team. The compelling content of BTVi will be of interest to all participants of the financial ecosystem. BTVi will also have strong digital connect with the viewers with an integrated newsroom.”

     

    BTVi will have a strong connect with the senior corporate management, big market movers, technocrats, and the governance administration – both federal and state, the communique noted, adding: “With sharp market analysis, investment takeaways & deep data-mining, the show line-up will demonstrate best –in-class insights, exhaustive analysis, detailed company reports and in-depth interviews with the industry stalwarts and influencers.”