Tag: Brunch

  • Speaking of Which | I Mean To Say

    By Vidya Heble

     

    Speaking of Which regulars may know that the Hindustan Times is my daily of choice. It’s not perfect but it’s good. Among the high points associated with it is the Sunday edition – one, for Ashish Shakya’s side-splitting column, and two, for Brunch.

     

    Brunch is in demand in my building; because of some foul-up with coupons, HT doesn’t come to the other family residence, which is in the same building as mine. They read other newspapers but HT Brunch gets shared between me and my nephew. Update: The coupon problem was solved, probably even as this was being posted, and HT arrives at the door of the other family house again.

     

    One reading quirk I have is that of starting magazines from the back page and reading them backwards, as it were. Apparently it’s not uncommon, and it may be a sign of a gifted person. Some would say “special”, but I digress. The fact is that the back of the magazine has the interesting little tasty bits, like the last page with fun stuff on it, etc. It just progresses from there.

     

    The Brunch of February 3 similarly ended up being opened from the back page, after I had looked at the front cover and then the back cover. This issue is the Readers’ Special with contributions by, well, readers. Readers aren’t writers (though I have to say some writers aren’t writers either), so I wouldn’t expect them to know the ins and outs of, um, writing. But the staff of the publication should. Nay, must. That’s what they get paid for, innit?

     

    So I read about this lawyer who ponders why people love books. The intro to his piece said, “Don’t scorn at those who read Twilight just because you’ve read Ulysses.” After I had retrieved my mind from the edges of space to which it had retreated, trying to assimilate Twilight and Ulysses in the same breath, I wondered whether I should write to Brunch. Because, as I expect and hope many of you will have noted, one does not say “scorn at”. One says “scorned”, or “heaped scorn upon”. Or “scoffed at”, which I am guessing is what was meant here, going by the general tone and content of the piece. Want a tip to remember it? “Hell hath no fury like a woman scorned.” No “at”.

     

    Still, I thought I’d give it a rest, stop being a whiner and move on, and I turned the page. There was a media professional talking about how he had to perforce go on holidays with his parents when he was growing up. “Holidaying with parents has hardly ever been an option,” said the intro (and the copy said it too, varying the tense). When I first read the intro I thought this was a guy yearning to go on holidays with his parents and not being able to. Which is what it means, in the form it is in. But what the story says is that holidaying with his parents was not optional. This is the phrase to use when you mean that it is compulsory and there is no opting out. (Any of you remember those “optional” papers back in college?)

     

    Two of those in a row couldn’t be ignored. Here are people, educated and articulate, who are read by lots of other people who will then take these people’s words as given… This, this is why there is an onus of responsibility on publications to get it right, from facts to usage. Because people emulate, and imitate, and copy-paste. Because this is how mistakes get perpetuated.

     

    Fine, the sky won’t fall if a word is misused or a meaning is unclear. But letting something slide when you know it is wrong – that’s the first step to bypassing all rules. Even the ones you like. That way leads to anarchy.

     

  • Anil Thakraney: An evening with Vogue and Brunch

    By Anil Thakraney

     

    I am not a ‘party animal’. In fact, I am paranoid about these social events. Although I don’t receive many invites (phew!), the few that I do give me minor palpitations. The reason is very simple: I don’t know what to say to so many people, and more importantly, I don’t know what to do with myself at these bashes. Have always been a one-on-one person, can never communicate with a large group. And air kissing is something I just don’t get, and when I did try it once, it went horribly wrong. Which is why I haven’t been to a party in years.

     

    However, I did receive not one, but two invites in a row recently (trust my sodden luck!). And it took a great deal of courage to decide to go. Only because I wanted to meet, in person, editors/journalists I have worked with but ‘met’ only on the phone and mail. One was the HT Brunch bash and the other was the Vogue fifth anniversary party. Both publications meant for the hot, the happening and the stylish, and therefore both out of my league. These were high-tension journeys for me.

     

    Well, I am glad to report I had a great time at both the parties. Because they weren’t the usual parties, it wasn’t just about people meeting, kissing, hugging, drinking and talking shop. There were special events organized to make the evening meaningful and lively. Brunch hosted chat discussions with the Bollywood frat. And Vogue organized a fashion show. Not only did these events tie in very well with the respective brands, they made my life easier. For anti-social creatures like me, they served as a perfect opportunity to be kept gainfully occupied.

     

    There’s another thing that happened, and it really warmed the heart. Editors and journalists from both, Vogue and Brunch, went out of their way to make me feel wanted and comfortable. This meant a lot to me. Because neither am I a celebrity nor am I important to their lives (unstylish freelance journos are totally dispensable!). And also because they must have had their plates full with more important things to do.

     

    Congrats to both the brands. I may or may not be invited to their parties again, or I may or may not make it. But I shall always wish the best for both the teams. Cheers!

     

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    PS: Interesting read on how YouTube has killed MTV. And how music listening habits of an entire generation have changed. This will also tell you why MTV and its clones in India have been compelled to churn out desperate programming ideas in recent years.

     

    Link: http://www.telegraph.co.uk/technology/news/9479723/How-YouTube-put-an-end-to-the-MTV-generation.html

     

  • HT revamps Sunday supplement Brunch

    By A Correspondent

     

    HT Media Limited (HTML) unveiled the new avatar of Brunch Weekly on February 19. Brunch is the popular weekly lifestyle and entertainment magazine from Hindustan Times launched in 2003. It is currently circulated complimentary with HT and select editions of Mint on Sunday, and is the largest read English lifestyle magazine in India with a circulation of 13.1 lakh and growing.

     

    Poonam Saxena, Editor of Brunch Weekly, commented on the launch: “Brunch has an unmatched reach and a large bank of extremely loyal readers who have enjoyed the magazine over the last eight years. It was time to give our readers something new, something unexpected and something fresh. Readers will be delighted with what they find on their doorstep every Sunday morning. It is the same magazine we all fell in love with all those years ago, but with an exciting new look and feel, and more entertaining and interactive content. Brunch just made Sundays better!”

     

    The brand promises its readers “The Good Life” week after week with gripping content that covers various lifestyle and entertainment-related genres. The revamped Brunch includes several new features including weekly contests and feature series, celebrity columns, and stories with web codes that can be scanned for exclusive supplemental content. The lineup of Brunch columnists includes Vir Sanghvi, Rajiv Makhni, Seema Goswami, Shikha Sharma and Sanjoy Narayan.

     

    Rajan Bhalla, Head – Corporate Marketing & Magazines, added, “We decided to give Brunch a makeover for the benefit of our readers. More than three million people across the country read Brunch because we give them an exemplary reading experience. Brunch is a Sunday ritual for them; something they eagerly look forward to. We wanted to give our readers a clutter-free, sharp, witty, entertaining, and interactive start to their Sundays. All the favourites are still there, we have simply upped the ante on the design and content. The new, arresting masthead and crisp and clear pages give Brunch a contemporary edge. We are certain readers will love Brunch’s new style.”