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Tag: British Paints

  • Alongside, there will be similar transition across the entire range of publicity materials and other stationeries

    British Paints seeks to make inroads with new signage

    By A Correspondent

     

    British Paints has unveiled a new signage this month. This changeover aims to give a fresh look and feel to the corporate identity and also bring about top of mind recall amongst the target audience, notes a communiqué.  The new British Paints signage has a vibrant red as its background colour, and this shade will now extend across all company communications and digital space.

     

    Said Ranjit Singh, President, British Paints: “We are very positive regarding this new identity, which reflects the energy, passion and commitment that we share within the organisation and with all stakeholders.  We will roll-out the new signage this month onwards, and expect to complete across India by end December.  We also believe that this signage will have a universal appeal, and will significantly enhance our visibility wherever displayed.

     

    Alongside, there will be similar transition across the entire range of publicity materials and other stationeries. Hence the entire ‘communication’ with the audience will be in unison, and easy to connect with the company.

  • With a vision to create greater user experience

    British Paints unveils new TVC

    By A Correspondent

     

    British Paints has launched their latest TVC catering to its target audience. The commercial highlights the unique benefits that come packed in every container they sell.

     

    Reflecting the tagline of the brand – “British Paints – Deewaron Se Dil Tak”, the TVC opens with a young woman making a motif on freshly painted green wall giving it final touch and showing beautifully painted walls and eventually the TVC ends with a line – “Kuch Rang Dilo Ko Chhoo Jaate Hain”.

     

    Ranjit Singh, President, British Paints says, “Our current TV campaign brings forward our manifold and unique attributes, which are intended to offer best in class experience to our customers. Amongst these are brands which not only present finest range of colours, but also are user friendly with low odour and stain resistance. We are proud to share our IGBC Green Pro certification which is a testimony to our initiatives and commitment towards being a socially responsible organisation”.

     

    The TVC is created by Film Farm India Pvt.Ltd in coordination with Hakuhodo Percept and is shot in Mumbai. The short film is a musical and visual manifestation that showcases quality finish interiors and delves on British Paints’ promise of superior quality products. The TVC of British Paints has been aired pan India.

     

    According to Albin Jaison, Ad Director, “The objective of the TVC was to create a positive, lively and memorable image of the brand in the market. This is why the execution idea involved various shades of youthful enthusiasm and imagination. The theme was ‘Deewaron Se Dil Tak’ and accordingly, the story was not just about showcasing the wide range of paints and textures but also about the impact that these beautiful hues can have on somebody’s life. The storytelling was quite attention grabbing and so was the high-point which made this idea so colourful and adorable. From the very beginning, we wanted to be realistic yet aspirational for our target group. One will find the overall execution refreshingly different and interesting, which, I’m sure, will also help the brand touch the “Dil” of millions of customers.”