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Tag: British Council India

  • British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world

    Isobar wins digital mandate for British Council India brands

    By A Correspondent

     

    Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the digital media partner for British Council Brands – British Council Division and British Council Examinations and English Services India Private Limited, a subsidiary of British Council, UK. British Council provides access to English language training and learning for both students and teachers and creates opportunities for young people to succeed in a globalized world.

     

    Nirupa Fernandez

    Said Nirupa Fernandez, Director Marketing, British Council: “We are very pleased to associate with Isobar in India. We believe that deep customer insights and data analysis drive an effective campaign. We are confident that Isobar can help us deliver an integrated media approach that will help us position our brand effectively across all channels. We are excited about this partnership and look forward to working with Isobar.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Chief Operating Officer, Isobar India added, “We’re excited and proud that British Council India has appointed us to manage their digital duties. With our integrated approach and capabilities of delivering end-to-end solutions, we are confident that we will be able to create a strong connection with our consumers across platforms. We are looking forward to making their digital presence stronger as we move forward.”

     

     

  • This win comes on the back of Carat’s new business wins such as Franchise India Holdings (FIHL) and Fossils group

    British Council appoints Carat to handle their media mandate

     

     

    It perhaps helps that Dentsu Aegis Network-owned Carat is headquartered in London and understands the Brit ethos better than many other media agencies.The British Council has roped in Carat India to handle its media duties in the country. Commenting on the partnership, Nirupa Fernandes – Director Marketing, British Council India said: “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years.  This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”

     

    Speaking about the win, Rajni Menon, CEO, Carat India added: “It really feels great having British Council on board. British Council has been a part of many Indians’ lives through some form of their services starting from improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”