By Our Staff
Britannia Treat Wafers has launched a campaign for their new variant Britannia Treat Stix. The campaign is conceptualised by Grey, Bengaluru.
Speaking about the launch, Badri Beriwal, Business Head, New Categories, Britannia said: “We wanted to tap into the chocolate wafer rolls segment as this is quite an exciting and growing category. The idea was to showcase the abundance of chocolate in the product. And how one can just lose themselves in a world of fun with each bite of the chocolatey abundance.”
Added Ketan Desai, COO, Grey group: “As the young boy says in the film, an extra scrumptious snack like the Britannia Treat Stix certainly deserves some fun, child-like escapades! We hope the youngsters who watch the film take inspiration in planning their own witty get-away.”