MxMIndia

Tag: Brihanmumbai Municipal Corporation

  • It ensures that citizens of Mumbai swiftly take the necessary precautions

    Lowe Lintas partners BMC in spreading Covid-19 awareness

    By A Correspondent

     

    Given the threat of Coronavirus in Mumbai and the lack of awareness of its severity, Brihanmumbai Municipal Corporation took it upon itself to ensure that Mumbaikars too the necessary precautions to prevent the spread of the virus. And to help them do that was Lowe Lintas.

     

    Said Anaheeta Goenka, President, Lowe Lintas: “We had a single-minded brief on “no panic just prevention” from the BMC – to create awareness of basic actions across citizen profiles we needed a sharp active idea.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”

     

     

  • The municipal body aims to highlight how their efforts contribute to Mumbai’s welfare

    Ha ha. BMC gets Lowe Lintas to make Mumbaikars up their trust in them

    By A Correspondent

     

    The next Brihanmumbai Municipal Corporation is a little over two years away, but it’s one government agency that’s much hated and abused.

     

    Perhaps as an attempt to address this, the BMC has commissioned Lowe Lintas Mumbai, the municipal body aims to highlight how its efforts contribute to Mumbai’s welfare. Hmmm.

     

    Talking about the multi-film campaign, Anaheeta Goenka, President, Lowe Lintas said: “It was an interesting task from a perspective of discovery, about the BMC. But the best way to approach it was by being authentic and honest. As ‘restless Mumbai’ needs ‘restless Mumbaikars’ to keep it going. Real truths were unearthed and real stories told.”

     

    Notes a communique: Lowe Lintas has crafted a campaign that aims to rebuild a positive, genuine perception about the BMC and help reinforce their trust in the civic body, while highlighting the magnitude of the work that it has been doing for Mumbai.

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We had the most unique briefing sessions on BMC. We were just asked to send our team to key BMC operational zones and observe. To meet the BMC staff and observe them. Our team came back all inspired ready to fire with stories that were true and tugging at the heart. We just learned one fact. These people do not just see their work as a service, they truly loved Mumbai. Hence we captured real people with real stories. A special mention to our team at LinProductions and our directors who also are a part of the writing and conceptualising creative team at Lowe Lintas Mumbai.”

     

    We should perhaps ask celebrated RJ Malishka what she thinks of the campaign.

     

     

  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    Ranjona Banerji: Sena on shaky ground, polls to decide all

    By Ranjona Banerji

     

    Mumbai has elections on February 16 to select its municipal corporators. Since the Brihanmumbai Municipal Corporation has a bigger budget than some state governments, this is an important election. It is also a political test for the incumbent Shiv Sena-Bharatiya Janata Party and a signal for the Congress-Nationalist Congress Party alliance – which is in power in the state – about the roadblocks ahead for the next general election.

     

    Not surprisingly, election coverage has dominated Mumbai’s newspapers. Most seem to think that the ground is shaky for the Shiv Sena. This is, in a sense, a last bastion for the Sena – it has ruled the BMC for almost two decades. But everyday, newspapers are full of the shortcomings of the corporation and the corruption involved in most deals. Mumbai’s roads and water supply get the most attention and none of it positive.

     

    The general sense you get from newspapers is that this time there will be a challenge to Bal Thackeray from not just the Congress-NCP but also of course from his nephew Raj Thackeray and his breakaway party, the Maharashtra Navnirman Sena. Uddhav Thackeray – the son and the main bone of contention – does not have the requisite firepower, seems to be the overwhelming feeling. There is also a discussion on whether both the Senas will cancel each other out.

     

    The Times of India and The Indian Express both carry interviews with chief minister Prithviraj Chavan, who says he pushed for an alliance with the NCP this time – to avoid fracturing the vote as happened when both parties went alone in 2007.

     

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    All newspapers have also focused on the low voter turnout in Mumbai and have exhorted citizens to come out and vote. You could pick up any newspaper to find out all about the candidates from their bank balances to their educational qualifications. The new seat reservations have created some turmoil in parties, all of which have been faithfully recorded.

     

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    Interestingly, the high number of dry days – three have been decided by the Election Commission – has been cause for consternation in print. The bar and restaurant association has put in a plea reported in Wednesday’s papers to allow the sale of alcohol in the evenings of the dry days, after voting is over on Thursday. The right to drink is well-felt by most journalists, so it is easy to see why this forced abstinence should get prominence.

     

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    It is these little titbits which make newspaper reading so pleasant a pastime. The oddities of life rarely find room in the high-pitched breaking news landscape of TV land.