MxMIndia

Tag: Brian Pinto

  • Seeks to create a workspace that reflects Cleartrip's brand ethos of simplicity and elegance

    I-AM wins workspace branding mandate of Cleartrip

    By A Correspondent

     

    Cleartrip has appointed I-AM, a multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft.

     

    Said Ashish Dhruva, VP – Marketing, Cleartrip: “Being among the cleanest and the most clutter-free of e-commerce sites, Cleartrip’s passion for usability and elegant design have made it a firm favorite with tech-savvy consumers. Our goal with internal environment branding is to create a space where our young workforce feels inspired and valued for the contribution they are making to shape the world of travel. While offering a seamless travel booking experience to our customers, we also wanted to offer an equally inspiring place to our Cleartrip tribe to work from each day. We believe that I-AM understood this vision perfectly and we are pleased to partner with the agency for this internal branding exercise.”

     

    Added Brian Pinto, Country Head, I-AM: “It is an honour to win the mandate of conceptualising and executing the Cleartrip workspace branding. Our mandate is to bring alive the values of the company while ensuring that employees are aligned to the organisation’s vision.”

     

     

  • The agency will be responsible for creating the in-store visual language and leveraging the customer journey to design the benchmark True Blue store

    Arvind Fashion awards integrated branding mandate to I-AM

    By A Correspondent

     

    I-AM, the multi-discipline branding and interior design agency, has won the integrated branding mandate from Arvind Fashion Brands, a subsidiary of textiles major Arvind Limited. It was a multi-agency pitch, with Arvind Fashion Brands deciding to go with I-AM after being impressed with their approach to the brand, the consumer and their deep understanding of the sector.

     

    Arvind Fashion Brands has recently partnered with legendary cricketer Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand called ‘True Blue’. True to its name, the brand re-interprets traditional Indian heritage in the modern context, making it relevant to the contemporary Indian who is asserting himself on the world stage.

     

    After a comprehensive workshop with the Arvind Fashion Brands team, leveraging consumer and cultural trends as well as international benchmarks in retail, I-AM proposed a unique, all inclusive strategic positioning and brand identity for ‘True Blue’. Besides this, the agency will also be responsible for creating the in-store visual language and leveraging the customer journey to design the benchmark True Blue store.

     

    The first ‘True Blue’ outlet conceptualized by I-AM will come up in the Master Blaster’s home city, Mumbai, in May 2016. The brand plans to launch around 25-30 stores across India in the next 5 years. The apparel range designed by Tendulkar will showcase 300 trendy styles and is priced from Rs 1,199 onwards.

     

    Rajiv Mehta, CEO, Arvind Fashion Brands said “We have partnered with Sachin Tendulkar to launch True Blue, a premium fashion brand with a distinctive positioning in its segment. I-AM’s demonstrated a unique approach, processes, tools and strategic thinking on the brand which I am confident will make an impact in the market.

     

    Brian Pinto, Country Head I-AM said, “Our aim is to create distinctive brand and an aspirational new way to shop for apparel which provides inspiration and empowers consumers with style and knowledge. As part of the process, we must ensure a systematic and seamless brand experience for the shopper. Due to our excellent global credentials, past portfolio of innovative design work, Arvind Fashion Brands has entrusted us with launching their foray into premium men’s wear with True Blue for which we are very excited. Working with the True Blue team to define the brand positioning and create this new experience has been a great collaboration, and we hope the consumers enjoy experiencing it as much as we have enjoyed creating it.”