Genes Lecoanet Hemant, a ready-to-wear designer label by Indo-German-French designers Didier Lecoanet and Hemant Sagar, has appointed Branquila Brand Ventures as its exclusive brand agency. Effective immediately, Branquila will manage public relations, social media, performance marketing, and the creative mandate for Genes Lecoanet Hemant.
Sandeep Dahiya
Branquila Brand Ventures, launched in 2022 by Sandeep Dahiya (ex-Viacom18, Times of India group etc), drives brand and marketing strategies for various businesses.
Suniel Shetty, actor and businessman, has announced a collaboration with Branquila Brand Ventures, the integrated brand management agency founded by senior mediaperson Sandeep Dahiya. Effective immediately, Branquila Brand Ventures assumes responsibility for managing Shetty’s brand and businesses across multiple avenues. This is the first time that the actor-businessperson has got an agency to not only “strengthen and scale-up existing ventures but also explore newer avenues, across categories, and across platforms”.
Talking about the collaboration, Suniel Shetty said: “Sandeep brings with him two key ingredients for unlocking future growth – experience across categories and imagination beyond compare. It’s a rare combo, and I am excited to have him on-board to explore newer avenues, as well as to propel the existing ones.” He further added, “I strongly believe in ethical growth, and doing things differently. I am glad that we’ve got great alignment with him there as well.”
Added Dahiya who is Founder & CEO of Branquila Brand Ventures: “Anna Suniel Shetty is an industry in himself, and it’s an honour to work with him across multiple ventures to curate, create and collaborate on new and novel ideas.” He further stated, “Mr. Shetty’s acute understanding of the key aspects of business, is hard to match – not just within the industry, but outside it as well. We look forward to collectively breaking newer frontiers.”
Brandquila Brand Ventures was set up in November 2022 by Dahiya, who has held leadership positions with The Times of India group and earlier with Viacom18.
