By Our Staff
Specialist Hospital, the healthcare services provider in Bengaluru, will now be known as Trilife Hospital. The hospital has introduced its new brand positioning, ‘Responsible Wellbeing’ which reflects its commitment to being a true partner in health for their patients and communities. The rebranding exercise was undertaken by Bengaluru-based Brandvak Inc.
Said Bijitesh Mallik, Founder and CEO, Brandvak Inc said: “Tri means three. It represents three pillars, namely, the three founders. We also found a connect between the name Trilife and “Trying Life”, which denotes positivity that we want to impart to all stakeholders. If you look at the new branding, it beautifully depicts what Trilife stands for and believes in. The Three Icons within the Shield represent the invaluable people of the organization who have contributed to the journey till date. The four quadrants depict the vision of the management to develop Trilife across four business verticals: Healthcare, Manufacturing, Education & Research, and Services. The Shield, by its inherent nature, protects, safeguards, and provides shelter and security to all stakeholders at Trilife. Over the past decade, the hospital has served the community with utmost responsibility, prioritizing their well-being. This commitment is encapsulated in the new motto, ‘responsible wellbeing,’ which embodies honesty, compassion, fairness, accountability, and courage. The new brand therefore portrays Trilife Hospital as a beacon of modern healthcare, where the standards of patient care and medical innovation are redefined.”
Speaking on the new branding, Dr Shafiq AM, Co-Founder and CEO, Trilife Hospital added: “The decision to rebrand was driven by our desire to create stronger connections with our valued stakeholders, community, and the world at large. We want to be recognized as ‘specialists’ through our actions and not just words. Our primary goal behind this rebranding is to make world-class healthcare accessible to the public at affordable prices. Trilife stands for reliability and inspires trust. The new branding will renew the vigour and enthusiasm as we step into the future nurturing our passion to touch more lives through quality healthcare. We want to stay true to our legacy, and commit to each patient’s ‘Responsible Wellbeing’, making the lives of our patients healthier with a trusted and dedicated team of doctors, staff and state-of-the-art infrastructure and medical facilities.”