MxMIndia

Tag: Brandmovers India

  • The creative agency behind the campaign is Brandmovers India

    Taapsee is brand ambassador Vogue Eyewear

    By Our Staff

     

    Vogue Eyewear has unveiled a new campaign with Taapsee Pannu as brand ambassador. Brandmovers India is the creative agency behind the campaign.

     

    Said Gunjan Saigal, Brand Business Head, Vogue Eyewear: “Our new summer campaign featuring Taapsee Pannu encourages women to celebrate themselves. The new collection from Vogue Eyewear is a perfect fit for every occasion and mood – be it a casual-cool look for brunch or sharp, power-dressing for work, our new range covers it all.  Taapsee is the perfect embodiment of the essence of the campaign, embracing her authentic self effortlessly and inspiring women everywhere to let the world see them as they are – confident and powerful in their own skin.”

     

    Added Adrijaa Sanyal, Senior Creative Director at Brandmovers India: “Vogue Eyewear’s latest range for Summer ’22 is the key inspiration behind the campaign this year. We wanted to highlight the contemporary vintage-glam aesthetics of the new range while staying true to the core message of celebrating individual spirit and self-expression that Vogue Eyewear has consistently strived to inspire their consumers with. We’ve crafted the film with an intention to convey the sense of unfaltering confidence and power that comes from self-assertion and making oneself visible, no matter who or where they are. The campaign aims to encourage consumers to embrace their uniqueness and show up to the world everyday armoured with a high spirit and high fashion that the new range from Vogue Eyewear brings to their toolbox of self-expression.”

     

  • Launches a digital campaign to raise awareness on preventing cholesterol

    Brandmovers partners with Ricela oil

    By Our Staff

    Brandmovers India, the creative digital engagement partner for Ricela by AP Organics, has launched a digital campaign – Ab Dil Ko Do Health ka Top-Up. The campaign went live as a film across social media platforms.

    Said Dr AR Sharma, Chairman of Ricela Group of Companies: “Our organization is committed to quality, excellence, and innovation. Today, we are the world’s largest producer of refined rice bran oil, and owing to numerous stabilization procedures, it has been possible to derive an array of health-promoting value-added products from rice bran itself, and this digital campaign is a step towards that direction. We are thrilled to have collaborated with Brandmovers India for the crucial launch. Their team has not only done a splendid job in helping us translate our vision for a healthier India, but also ensured that we gain strong footing in the digital landscape. We are very excited about growing this brand together and partnering with Brandmovers for our digital transformation.”

    Added Suvajyoti Ghosh, Managing Director and Chief Creative Officer, Brandmovers India: “We are glad to partner with AP Organics to create awareness in consumers on the importance of preventing cholesterol and living a healthy life. Employing the power of social and digital media, we hope that this message helps Indians all over.”

     

     

  • The brand’s latest digital film shows the young and restless festive spirit of the youth

    Spykar’s latest digital film targets young millennials

    By A Correspondent

     

    As Durga Puja draws closer, Spykar India has announced its brand campaign named #FASTMEETSFESTIVE specially targeting the millennials of Kolkata.

     

    The montage film brings together Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty an actor & photographer, Sambit Chatterjee a drummer and musician, and Ayushman Mitra, an artist and entrepreneur doing what they do best in their own spheres.

     

    Sharing his views on the film, Sanjay Vakharia, COO, Spykar, said: “We see our brand as truly young and restless which is why we wanted to associate with these four young influencers and make them our brand ambassadors. They are not only talented but also fierce, edgy, fun and of course constantly restless and hungry to create something unique with their vision. Our clothes symbolise the same spirit and they look great in them!”

     

    Added Suvajyoti Ghosh, Co-Founder and Managing Director at Brandmovers India: “Spykar is an exuberant and youthful brand and we wanted to create a film for the festive season that would stand out. These four faces are unique and fresh and doing really well for themselves – we tried to capture them in their real habitats and bring out the essence of the young and restless brand”

     

  • Fourth film of the digital series by BIBA talks about 'body shaming' across age group

    Biba questions ‘body shaming’ culture in latest campaign

    By A Correspondent

     

    Biba Girls has launched a thought-provoking digital campaign – ‘ChangeTheQuestion’, a short film which questions the issue of body shaming. This film is an extension to the’Change’ series of campaigns by the brand.

     

    Conceptualised by Brandmovers, the #changethequestion film opens with a conversation between husband and wife while they are getting ready for an evening outing when they are interrupted by their daughter, who is dressed in her ethnic best. She asks them a seemingly a small question which urges them to introspect. The film reiterates the thought that ‘We are beautiful in our own way’

     

    Sharing his views on the film, Siddharth Bindra, Managing Director, Biba, said, “It’s the success of our earlier films and the conversations they sparked that urged us to create another film. We realized that in whatever way, we were bringing about a shift in people’s lives and perspectives. Similarly, this film touches on the topic of negative body image tactfully and how it’s a growing concern not only amongst women but young girls too. The film delivers a strong message through a very sweet story that is sure to have an impact on the audiences.”

     

    Added Suva Ghosh, Chief Creative Officer, Brandmovers India: “Just like with the earlier films which we have created for BIBA, the idea was to initiate a wave of change. We were working on a very strong insight with this film – women all over the world are worried about the way they look. We spoke to a lot of people and realised that the problem ran deep – a simple question like ‘Am I looking fat?’ can be damaging not just to themselves, but also to people around them. We are to be blamed for the world we are shaping; with such campaigns we are trying to strive to make the world a happier and a better one.”