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Tag: Brand Street Integrated

  • Appoints Krishna Mugatkar as the new Business Director

    Brand Street Integrated expands operations in Pune

    Brand Street Integrated (BSI), the marketing agency, has expanded to Pune with the appointment of Krishna Mugatkar as a Business Director.

    Said Surendra Singh, CEO of Brand Street Integrated: “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”

  • Sampling and sales campaign aimed to connect, interact with school children and make them experience the various exciting flavors of Laban jellies

    Brand Street executes experiential for Laban

    By A Correspondent

     

    Brand Street Integrated has executed an experiential campaign for ‘Laban Stretchy Man’, the new human-shaped, fruit-flavoured chews from Norwegian brand Orkla. The product has been localised by MTR Foods in India.

     

    Speaking about the campaign, Mayur Gurukkul, Business Head (South), Brand Street Integrated said: “We wanted this campaign to be delightful and exciting since the primary consumers are children. With this campaign we have been able to associate Laban stretchy jelly with an activity that immediately thrills and invigorates participation from their target group and also helps in brand recall as children associate information with emotions.”

     

    Commenting on their campaign, Vipul Goel, Head- Trade Marketing MTR Foods (Laban), added: “We are glad to have associated with BSI for our campaign. They understood our brief very well and planned and executed this campaign to build awareness amongst our primary target group and also enhance our brand by associating with a joyful activity.”