MxMIndia

Tag: Brand Street India

  • Pallavi’s appointment will help in strengthening BSI’s operations and revenue in Western region

    Pallavi Vyas joins Brand Street India as Biz Head

    By A Correspondent

     

    Pallavi Vyas

    BrandStreet India has announced the appointment of Pallavi Vyas as the new Business Head (West). In her current role at BSI, she will be responsible for both operational and commercial development, focusing primarily on the Western region. Her appointment strengthens BSI’s plan of setting up business and revenue streams from the West markets along with boosting their digital domain and sharpening their integrated marketing approach.

     

    On her appointment, Surendra Singh, Chief Business Officer, BrandStreet India said: “Pallavi is a seasoned strategic, results-driven leader who brings years of experience in both operations and strategy, with significant expertise in the digital domain. We are pleased to welcome her to the leadership team of BrandStreet India.”

     

     

  • Boosts their sales driven campaign and involves engagement and interaction with the brand

    Brand Street India wins on-ground activation mandate for Gulf Engine Oil

    By A Correspondent

     

    Brand Street India, an integrated marketing agency,has bagged the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group company.

     

    Said Surendra Singh, National Head, Brand Street India: “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign.This indeed a prestigious feather in Brand Street India’s cap.”

     

     

  • Currently Delivering Solutions for Lays Maxx; Doritos & Honda Hornet Bike

    Retail Story unveils its inaugural campaign

    By A Correspondent

     

    Brand Street India, an integrated marketing agency, has announced the identity of its retail division  – Retail Story. After having provided retail marketing and communication assistance for a while now, the company is now shaping it as a specialised service for their existing and new clients.

     

    Retail Story rolled out its first campaign, starting from July 1 which is a co-branded promotion of Lays Maxx, Doritos and Honda Hornet bike. Brand Street India has liasoned with Honda Scooters & Motorcycles India and developed a co-branded sales promotion featuring Lays Maxx and Doritos (brands of PepsiCo) along with HMSI.

     

    Speaking about the new division, Surendra Singh (National Head, Brand Street India) said, “A substantial share of our annual billings come from Retail work, so we are incredibly thrilled to announce this specialized division. Retail is a pivotal touch point of a consumer journey and behavior. We certainly want to give more dedication towards this line of business and hence the need to have a separate division.”

     

    The retail division will be led by Yogesh Pahuja who has been working with Brand Street India since its inception.

     

  • Brand Street India spearheads the dual purpose campaign

    Godrej Yummiez propels its marketing initiatives through BTL activities

    By A Correspondent

     

    Godrej Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns.

     

    The first set of tests for this BTL activity was rolled out proactively in Bengaluru by Brand Street India. In order to leverage product experience, Yummiez Chicken Nuggets and Cheese Corn Nuggets were fried on the spot and served piping hot to the consumers at these outlets.Speaking about their association, Surendra Singh, Brand Street India, said: “We are extremely ecstatic about having convinced Godrej Tyson Foods of our expertise, and our concept that will help create value for their best known brand Godrej Yummiez.”

     

    Godrej chose BSI for the activation of the campaigns because of its successful streak of marketing campaigns for FMCG brands, notes a communique.

     

  • Brand Street India and WhyStayCalm! propel this entertainment initiative

    Voltas partners with ‘Badrinath Ki Dulhania’ for latest offering

    By A Correspondent

     

    Brand Street India has launched the marketing tie-up of Voltas with the latest Bollywood film Badrinath Ki Dulhania. This association has been creatively implemented by WhyStayCalm? Entertainment, who are strategic partners to Brand Street India in the domain of film integration andcontent production.

     

    Talking about the integration, Surendra Singh, National Head, Brand Street India, said: “The integration of Voltas Fresh Air Coolers in Badrinath Ki Dulhaniya offers a convenient way of connecting two distinct identities with the consumers, just like the plot of the movie. As both the brands try to strengthen their presence at the grass-root level across India, this association is a perfect match to accomplish the same.”