MxMIndia

Tag: brand management

  • There is a desirable exposure to brands. Hence advertising provides a wider canvas to work on and promises to be an integral part of marketing, says Ajay Chandwani

    The Anchor: Ajay Chandwani on 5 reasons why youngsters/MBAs should join advertising

    By Ajay Chandwani

     

    1. Brand Management

    For those who have studied MBA, marketing management is just one part of the spectrum, but one should realize that in advertising you also get to do brand management. This is a dynamic field to be a part with immense opportunity.

     

    2. Variety

    In advertising, you are not restricted to one industry, but you get to work on various categories. So if one time it is about selling a washing powder, next time it could be about selling biscuits and then about selling cars. One has to think different thus not getting stuck in stereotypes.

     

    3. You do it for a living

    Advertising promotes lateral thinking. It’s not that you can’t do out-of-box thinking in marketing, but in advertising that’s how you are making a living. You get to interact with creative minds and you need to be an ideas person to survive and succeed.

     

    4. Never a predictable moment

    You could get to work on a new product, marketing plans keep changing, new brands gets launched, so in short, there is no boredom. There is so much going around in advertising business that it promises to be one roller-coaster ride.

     

    5. Today advertising is at the helm of a marketing function

    The former has taken a 360 degree avatar which included advertising, PR, digital, BTL and the works. There is a desirable exposure to brands. Hence it provides a wider canvas to work on and promises to be an integral part of marketing.

     

    Ajay Chandwani is Director at Percept Ltd

     

  • The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services

    Wizcraft begins ops in Singapore

    By A Correspondent

     

    Widely renowned for their brand activation and events, Wizcraft International Entertainment Ltd has opened their international base in Singapore. The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.

     

    Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars, including the ICC World Cup’s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and  The Unforgettable Tour (Indian Cinema’s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry). Over two decades, Wizcraft has etched its mark in history.

     

    Wizcraft has focused its brand management skills, creativity and marketing acumen to create market leader event brands such as the International Indian Film Academy Awards and Weekend (IIFA), the Global Indian Music Academy Awards (GiMA), the Green Globe Awards and the Kingdom of Dreams, a destination that offers a unique experience of theatre, cuisine, arts, crafts and folk performers.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”

     

    Andre Timmins, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”

     

    Ajay Rao, Vice President, South East Asia & Pacific Region, Wizcraft International Entertainment Ltd. said: “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows”

     

    Established in 1988, Wizcraft International Entertainment Ltd is now India’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions to a global audience. The pioneer of many extravagant and mesmerizing events, Wizcraft has been instrumental in shaping the event management industry in India.