MxMIndia

Tag: Brand David Communications

  • Focuses on tackling root cause of pain with catchphrase ‘Jadd Se Dard Ko mitaye’ through real life scenarios

    Omnigel TVCs to reintroduce product benefits

    By Our Staff

     

    Omnigel  has launched a series of short 20-second TVCs created by Brand David Communications to reinstate its product benefits.

    Commenting on the new TV commercial, Shivam Puri, CEO, Cipla Health said: “Being true to the core of the brand, Omnigel’s latest TVC takes a refreshing route to showcase the product benefits that have been scientifically proven and intends to educate the consumer without intimidating them. We have taken the humorous route to connect with our consumers through real life scenarios, and help them make the transition towards focussing on eliminating the root cause of pain than availing surface level temporary relief measures. It is important to shift mind-set from ‘plain’ relief to pain recovery to spring back in action.  Further on, we are grateful to our consumers who have bestowed their trust in Omnigel all these years making it India’s no1 pain recovery gel.”

     

     

  • It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year

    India@Cannes: Shortlist tally in Outdoor at its lowest

     

    By A Correspondent

     

    Having amazed the jury members in the initial stages, Leo Burnett and Brand David Communications showed why they were one of the worthy contenders at Cannes as they both bagged the highest number of (shortlist) entries in Outdoor Lions category. With four nominations, both agencies stand a good chance of winning big at the awards.

     

    Leo Burnett was nominated for its entries – Cigarette, Socks, Fish and Eggs for Bajaj Electricals exhaust fans in the Home Appliances, Furnishings, Electronics & Audio Visuals category while Brand David Communications was nominated for their entries – Pig Attack, Buffalo Attack, Deer Attack and Goose Attack for Peptocid Antacid under the Cosmetics & Beauty, Toiletries & Pharmacy category.

     

    Other contenders include Ogilvy & Mather with three shortlists, McCann Worldgroup India that has three shortlists for Western Union & DDB Mudra Group which has three shortlists for Stedfast.

     

    But what is a bit discouraging is the decline that has been witnessed in the overall number of entries from India which has been its lowest ever at 219. For the record, the entries in 2011 stood at 252. It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year. There are a total of 4,843 entries that have been entered in this category which is led by entries from countries like Brazil which has sent 766, USA that has sent 404, Germany that has sent 322 and UK & Spain that have sent 191 entries each.

     

    Leading the Jury from India is Vikram Gaikwad, Partner & Executive Creative Director, Creativeland Asia. The Outdoor awards too will be held on Tuesday evening at Palais des Festivals.