MxMIndia

Tag: brand ambassador

  • Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone

    Boxing champ Mary Kom is Vodafone’s global brand ambassador

    By John Sarkar

     

    Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone.

     

    The London Olympic bronze medallist from Manipur has not only knocked out other Asian contenders for the role, but she has also dealt a severe body blow to the widespread Indian prejudice that fails to look beyond cricket for multi-crore celebrity-endorsements.

     

    According to people familiar with the development, the diminutive Kom, a five-time World Boxing champion and mother of two, has been shortlisted from a group of at least 25 other Asian athletes for Vodafone’s new social media-led brand engagement strategy ‘Vodafone Firsts’ that will be activated across up to 30 countries. When asked about the details of the relationship, a Vodafone spokeswoman from London refused to comment. “We will share more information closer to the launch,” she said.

     

    In what may come across as a strange turn of fate, Vodafone will activate its first ‘First’ services in London early next year, the city where Kom won her first Olympic medal. “At the launch, Vodafone will help create the world’s first multi-sensory fireworks display, in partnership with the mayor of London and food scientists Bompas & Parr,” the telecom giant said in a statement. “Meanwhile, a free Vodafone augmented reality smartphone app will enable millions more to join in the experience, wherever they are.”

     

    According to Vodafone Group brand director Barbara Haase, the ‘Firsts’ concept is simple. “We know that our technology can enable and inspire people to do something amazing for the first time, from making their first call to sharing their first video. Firsts is designed to reflect that sense of empowerment by using our technology and connectivity to enable a diverse range of people to achieve their remarkable ambitions.”

     

    “Vodafone has made a good choice. Many people, even those who don’t follow boxing, will identify with the Mary Kom story,” says Santosh Desai, brand expert and CEO & MD of Futurebrands India. “In a sport with no money, she has shown a lot of grit. Despite being a mother of two and coming from a so-called backward part of the country, she has shown class at the highest level.”

     

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Shruti Haasan will to help drive brand's digital and online fashion campaigns

    American Swan signs up actress Shruti Haasan as its digital Brand Ambassador

    By A Correspondent

     

    Global fashion and lifestyle brand American Swan(www.americanswan.com) has announced its association with Shruti Haasan as their digital brand ambassador. The design concept of American Swan collection is aimed at the fashion-forward youth offering a range of authentic smart casuals to people who seek an aspirational, glamorous yet restrained lifestyle. Earlier last month the brand had roped in India’s upcoming cricketer Unmukt Chand to celebrate its “Young Achievers” campaign and this association further reinforces the brand’s ethos in the direction.

     

    Speaking about the association, Anurag Rajpal, Director and CEO, American Swan said, “We at American Swan believe we have our finger on the pulse of the fashion conscious youth and our Spring Summer collection offers international styling & trends. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth.”

     

    Mr Rajpal further elucidated, “We aim for a differentiation through our brand relevance & positioning: To offer affordable luxury to an aspiration-led audience that seeks International quality & fashion. While the e-commerce space in India is defined by deals & discounts, we believe in wooing customers with ‘True Value’: to offer trending fashion and top-notch products at affordable pricing.”

     

    On the occasion, Ms Haasan added, “I am delighted to be collaborating with American Swan and I personally relate to the brand and their collections as they suit my style sensibility. I am confident that the brand will make a mark in the fashion and retail space.”

     

    American Swan is a part of The American Swan Lifestyle Company (www.taslc.com), a dynamic Fashion & Apparel Lifestyle Company.

     

    To enhance the brand’s reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, HomeShop18 and select leading MBOs across the country.

     

  • The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers

    Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador

    By A Correspondent

     

    Prominent tractor manufacturer Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in Andhra Pradesh. The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers.

     

    Sanjeev Goyle, Sr Vice President, Marketing & AppliTrac, Farm Equipment Sector, M&M Ltd, said, “Andhra Pradesh is a critical market for Mahindra and our products are especially designed to suit the needs of this market. The Bhoomiputra 475 and 575 tractors have the largest user base in Andhra Pradesh. Mahindra has been a dominant tractor brand in the state and has been the market leader for over three decades.”

     

    Commenting on the brand association with the southern superstar Mahesh Babu, Mr Goyle further said, “We now want to connect with the next generation of farmers who are keen to use tractors equipped with technology that offer better fuel efficiency. Hence we felt the need to associate brand Mahindra with Mahesh Babu, a superstar and the youth icon in Andhra Pradesh. Both brand Mahindra and Mahesh Babu are super stars in their own industry and the celebrity fit compliments the brand value.”

     

    Commenting on the association, Mahesh Babu said “I’m very excited to be the brand ambassador for Mahindra Tractors. The company drives positive change in the lives of farmers and I would love to connect with the young farmers in Andhra Pradesh.”