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Tag: Bournvita Biscuits

  • Showcases its new proposition, 'More Taakat* To You'

    Ogilvy creates campaign for Bournvita Biscuits

    By Our Staff

     

    Bournvita Biscuits has rolled out its new proposition, ‘More Taakat To You’.

     

    Speaking about the campaign Sunainika Singh, Director – Biscuits & Bakes, Marketing, Mondelez India said: “Since the launch of Bournvita Biscuits in 2016, it has emerged as the preferred morning snack enriched with the wholesome taste of Cadbury Bournvita. However, with changing times, we understand that kids today want to do a lot more and require extra nutrition to keep them going through the day. Addressing this, our new campaign appeals to parents looking for nutritious all-day snacking options, while bringing alive the brand’s latest proposition- ‘More Taakat* To You’.”

     

    Added Ramakrishnan Hariharan (Executive Creative Director, Ogilvy India): “More Taakat to you is an expression of support and encouragement. It’s like saying ‘more power to you’ to someone in need of that extra little push. That kind of reassurance, coming from a mother for her child, is rooted in product delivery, and at the same time sets a contemporary tone of voice. Simply put, it’s the core product promise that has helped us craft a convincing brand promise. Aim is to forge a connection with young mothers, and more importantly, their go-getter children.”

     

  • This is in line with the its vision of ‘Snacking Made Right’

    Oreo unveils new campaign for Cadbury Dipped offering

    By A Correspondent

     

    Oreo has announced the launch of Oreo Cadbury Dipped. This is in line with the its vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.

     

    Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said: “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

     

    The TVC has been created by FCB Interface. Said Joemon Thaliath, CEO, FCB Interface: “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Added Robby Mathew, Chief Creative Officer, FCB Interface: “The product story is strikingly brought to life with appetising visuals and a peppy song.  Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.”