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Tag: Bosch Home Appliances

  • The campaign highlights features of 'Bosch Dryer'

    Taproot Dentsu films for Bosch

    By Our Staff

     

    Bosch Home Appliances (BSH), in association with Taproot Dentsu, has launched a  campaign that highlights the drying features of ‘Bosch Dryer’. Conceptualised and executed by Taproot Dentsu, the film showcases the day-to-day ordeal of an urban couple who do not own an automated drying appliance.

     

    Commenting on the campaign, Neeraj Bahl, CEO & MD, BSH India said:  “We are thrilled to launch our first ever dryer campaign in India, showcasing the Bosch range of dryers which requires minimal efforts and provides better drying. Our objective is to focus on the lifestyle and convenience benefits that the category can deliver and closely analyze the mind shift. The demand for premium products in India is increasing and we are confident that this will drive the adoption of newer categories and technologies when people are looking to create better comforts within the confined space of their home. We are looking forward to the vast possibilities for dryers in India and hope to replicate global success of the category in the country.”

     

    Added Yogesh Rijhwani, Executive Creative Director, Taproot Dentsu: “We wanted to find an endearing narrative for Indian couples that helps them realise a bitter truth – till the time you don’t get a dryer, you are the dryer. To make a case for automated drying, we tapped into our collective memories to find the most relatable experiences we could, including the recent experiences from two lockdowns and many Mumbai monsoons.”

     

  • As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand

    Isobar bags digital & creative mandate for BSH Home Appliances

    By A Correspondent

     

    Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of Dentsu international, as its strategy and creative agency partner. Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office. As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

     

    Commenting on the partnership, Neeraj Bahl, MD, BSH Household Appliances said: “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

     

    Speaking on the win, Shamsuddin Jasani, Group MD, Isobar South Asia added: “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long term relationship to help drive value for all stakeholders.”

     

     

  • The European Bosch Home Appliances has announced their entry and launch of their product range in India, giving the creative mandates to O&M and media buying to OMD.

    O&M, OMD get Bosch Home Appliances mandates

    By A Correspondent

    Bosch Siemens Home Appliances (BSH Group) is all set to launch in India. Their new TVC created by the creative team of O&M will be launched today.

    The company has appointed OMD as their media agency and O&M as their creative agency.

    The company will address the media today to officially announce their India entry and launch of their home appliances product range

    Mr Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd will discuss the new product range to be launched and the company’s retailing strategy for India.

    BSH Bosch und Siemens Hausgeräte GmbH, (or Bosch and Siemens Household Appliances, BSH) is manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) and posted annual sales of 9,073 billion Euro (13,000 billion US Dollars) in the year 2010. Today, BSH operates 41 factories in 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH  today is made up of about 70 companies in 46 countries, with a total workforce of close to 43,000 people.

    The BSH product portfolio covers a wide spectrum. It includes large home appliances for cooking, dishwashing, laundry (washing and drying), refrigeration and freezing, as well as a multitude of high-quality small appliances, such as fully automatic espresso machines, floor care and hot water appliances (consumer products). One of BSH’s particular areas of expertise lies in built-in appliances.