MxMIndia

Tag: Boomer

  • TVC created by DDB Tribal

    Mars Wrigley collaborates with Jasprit Bumrah

    By Our Staff

     

    Mars Wrigley fruity bubblegum brand, Boomer has unveiled a campaign featuring cricketer Jasprit Bumrah. Said Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India: “With over 25 years in India, Mars Wrigley’s BOOMER® is a legacy brand that has been holding a strong sense of nostalgia among Millennials and Gen-X consumers for decades. Through this new collaboration with one of the finest cricketing talents of India, Jasprit Bumrah, the brand aims to inspire moments of happiness in the brand loyalists and, attract the Gen-Z audience by showcasing Boomer as the preferred indulgent gum.”

     

    Speaking on the latest campaign, Iraj Fraz, Creative Head, DDB Tribal, said, “BOOMER® isn’t just chewing gum; it’s a hack to unlocking unlimited fun. Hence, the brand platform of ‘Har Pal Fun Kar’. This is an extraordinary story of Boom-Boom-Bumrah turning a scary moment into hilarity, starring in a supporting role a never-seen-before creature imagined by Director Sukriti Tyagi in collaboration with the Mars and DDB teams. The campaign is building a world of ‘anytime fun,’ and Boomer fans will interact with a lot of fresh and amusing content featuring India’s favorite seamer, Jasprit Bumrah.”

     

  • Brings back popular ‘Boom Boom Boomer’ tune

    Mars Wrigley launches New Boomer campaign

    By A Correspondent

     

    Boomer, the bubblegum brand, is back with the unforgettable ‘Boom Boom Boomer’ tune in a series of new TVCs.

     

    Talking about the Boomer relaunch and the new campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “Boomer has, over the years, become a favourite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘Boom Macha De’ and the famous ‘Boom Boom Boomer’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”

     

    Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group added: “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”