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Tag: bookmyshow

  • Over 2000 hours of FREE on-demand original and curated content available in multiple languages

    BookMyShow kicks off music streaming & digital radio

    By A Correspondent

     

    BookMyShow’s recently launched audio entertainment offering Jukebox has now introduced a range of digital audio shows on its platform. In addition to downloads favourite songs, Jukebox,the offering includes original audio shows and licenced content.

     

    Said Aditya Kuber, Associate Vice President-Audio Entertainment, BookMyShow: “As BookMyShow is moving toward becoming a 360 degree entertainment destination, we are excited to explore the potential of audio entertainment with Jukebox. To make the experience unique for each listener, we will use a mix of machine and deep learning to understand user preferences and offer content suggestions in line with them. Through BookMyShow Jukebox, we also want to identify and promote new talent and work towards building the complete ecosystem around talk radio. Its a category that we believe has tremendous potential and we look forward to working with audio enthusiasts to create the most engaging content.”

     

    The service is currently available on Android and will be available for iOS users soon.

     

  • BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers

    BookMyShow brings Starcom on board as media partner

    By A Correspondent

     

    Starcom has won the media mandate of BookMyShow. The mandate includes print, television, radio, cinema and outdoor. BookMyShow is India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.  BookMyShow is now present in over 650 towns and cities across India, currently meeting the entertainment demands of millions of customers.

     

    Says Mallikarjun Das, Group CEO, Starcom India: “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”

     

    Added Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow: “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”

     

  • To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment

    BookMyShow forays into audio entertainment, acquires Nfusion

    By A Correspondent

     

    Online entertainment ticketing company BookMyShow announced that it has acquired Nfusion for an undisclosed amount in an all-cash deal. This comes at a time when BookMyShow is going beyond movies and events ticketing to be an entertainment destination for users.

     

    Nfusion was set up in the Middle East in 2009 by Shoaib G M Khan, Sivagurunathan S and Prabhakar Reddy as a HD video-on-demand platform which allowed its users to stream videos online. Nfusion’stech solutions, especially the CMS (content management system), will be key to BookMyShow’s foray into audio entertainment. While the Nfusion team will be headed by Shoaib, Sivagurunathan will lead the Architecture and Devops teams at BookMyShow.

     

    Said Parikshit Dar, Director, BookMyShow: “We have already established our video content vertical and are now excited to foray into audio entertainment through our offering ‘Jukebox’. The Nfusion team has brought with them immense experience, innovation capability as well as expertise in building and managing scalable tech solutions.  With them and our music label partners, we look forward to offering the widest variety and possibly the best curated audio content to our users.”

     

    To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment. He will report to BookMyShow CEO and Founder, Ashish Hemrajani. Kuber’ss role will be instrumental in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing. He was until recently Country Head of Audioboom and has spent at various media and digital brands including The Times of India, Sakal group, Sportz Interactive, AOL and Yahoo!, other than running a few start-ups.

     

  • Burrp was founded by Deep Ubhi and Anand Jain in 2006 and remains to be India’s oldest food tech company which helps people discover eating joints around them

    BookMyShow acquires Mumbai-based Burrp

    By A Correspondent

     

    BookMyShow announced that it has fully acquired Mumbai-based local food and restaurant recommendation engine Burrp in an all-cash deal from Network18. This Network18 divestment has been made to Foodfesta Wellcare Pvt. Ltd., a subsidiary of BigTree Entertainment Pvt. Ltd. The acquisition includes transfer of Burrp’s key assets to BookMyShow, including employees and existing restaurant partnerships.

     

    Burrp was founded by Deep Ubhi and Anand Jain in 2006 and is India’s oldest food tech company which helps people discover eating joints around them. It currently lists over 60,000 restaurants across 14 cities. In addition to listings, Burrp recently ventured into offer redemption and couponing, along with ticketing of F&B events.

     

    Said Mansi Vora, Head- Mergers & Acquisitions, BookMyShow: “Movie watching in India has evolved tremendously over the last few years. At BookMyShow, we are not just delighted to have been a key part of this journey, but we are determined to continue to lead the way by offering an unparalleled experience to our users. Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology and partnerships to offer a superior and comprehensive offering to our users.”

     

  • The expansion comes after BookMyShow, the do-it-yourself ticketing platform, has built a dominant market share in the online entertainment-ticketing space

    BookMyShow owner Big Tree Entertainment looks to expand into content space

    By Madhav Chanchani

     

    Big Tree Entertainment, which owns BookMyShow, is looking to expand beyond online movie and events ticketing, offering videos and information on actors and films along with “some snappy content”. It plans to also provide a ticketing platform that organisers of small events can use for a fee.

     

    “We will now look to grow horizontally. We are just present in the ticket-buying experience in the entertainment life cycle, but there is a discovery side where we can be more relevant to consumers as well,” said Rajesh Balpande, co-founder of Mumbai-based Big Tree. It will look at hiring and acquisitions as it moves into these new segments, Mr Balpande said.

     

    The expansion comes after BookMyShow has built a dominant market share in the online entertainment-ticketing space.The company claims around 15 million users, with 60 per cent of its traffic and nearly half the transactions coming from mobile internet. It raised Rs 150 crore in June this year, valuing the company at more than Rs 1,000 crore. Investors in the company, include SAIF Partners, Accel Partners and Network18 Media, which is now owned by Reliance Industries.

     

    For expansion into content, BookMyShow will initially introduce the content service on its website which could be spun out later. It is planning to also launch a recommendation engine based on user history, like an exhibition or event near the movie hall a consumer frequents.

     

    Market experts believe that this will increase engagement with its existing user base. “The larger theme for mobile first marketplaces is that they are evolving into content, community and commerce integrated plays. BookMyShow has a great commerce leg, they are adding both content and community to create a platform that has higher discovery and stickiness of users,” said Vikram Vaidyanathan, managing director at venture-capital firm Matrix Partners India.

     

    The do-it-yourself ticketing platform, for events like New Year parties, is a key part of the expansion plan. “We can provide these services for smaller events where organisers don’t need managed services but can set up ticketing, invites and gate entries on their own,” said Balpande. The company plans to charge a 5-7% convenience fees on this service. It is similar to US-based Eventbrite, which was valued over $1 billion earlier this year.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Mumbai Indians, Pune Warriors Chennai Super Kings and Delhi Daredevils are doing good business according to bookmyshow, the online agent for five IPL teams

    IPL 5: Online ticket sales picking up pace

    By Ameya Chumbhale

     

    If ticket sales of the fifth edition of the Indian Premier League are anything to go by, India is certainly not cricket fatigued.

     

    Mumbai Indians, which began its online sales on March 1, claims to have sold close to a third of its tickets already. Some of these tickets are priced as high as Rs40,000 – the most expensive among all teams.

     

    Pune Warriors (PWI) and IPL winners Chennai Super Kings (CSK), as well as Delhi Daredevils are also doing good business, said bookmyshow’s chief executive officer Ashish Hemrajani. Bookmyshow is the online agent for five IPL teams, including Mumbai Indians (MI).

     

    Online sales are critical to the success of the IPL as stadium sales usually commence only a few days before the match. “Last year, we sold close to 60per cent of our ticket inventory online through thermal printing which enables us not to have restriction on quota for online sales. This means the system allows us to print tickets similar to international practices and also allows the Mumbai Indians fans to choose their own seats,” said an MI spokesperson.

     

    Hemrajani says bookmyshow has already sold 50,000 tickets this year. “Mumbai and Pune are doing really well, while ticket sales of Rajasthan Royals and Kings XI Punjab have picked up over the last two days,” he added.

     

    The inaugural match on April 4, between the CSK and MI in Chennai, is sold out. Chandrabhan, general manager, marketing at Chennai SuperKings said online tickets for the second and third matches are also sold out. CSK has kept 60 per cent tickets for on-ground sales as “Chennai is known for fans queuing up to buy (movie and cricket match) tickets,” he added.

     

    Since the first IPL season, on-ground ticket sales and television viewership have moved in tandem, say media planners. “Both went up for the first three years of IPL, and both came down last year. The link is very strong between the two,” said Ajit Varghese, managing director (South Asia), media agency Maxus and Motivator.

     

    Multi Screen Media, the company that operates Sony Max, which broadcasts IPL matches, has signed six sponsors till date. Among them are Vodafone, Pepsi, Hyundai, Idea and Tata Photon. It had nine sponsors last year. MSM, according to sources who did not want to be named, has sold only about 50-60 per cent of the ad inventory until now as against 75-80 per cent around the same time in 2011.

     

    According to industry sources, MSM is charging around Rs5 lakh per 10 seconds and they expect it to rise if television viewership goes up in the first seven to eight matches.

    MSM president Rohit Gupta confirmed that the company had signed six to seven sponsors and some of them have come on board for deals valued at over Rs40 crore.

    “We have sold nearly 70 per cent of the ad inventory and expect it to reach 80 per cent before going into the tournament,” said Mr Gupta who is confident of filling up the ad spots, as it will take only a sponsor or two more to do so.

    Generally, associate sponsors get a certain percentage of the ad inventory as a part of the deal.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved