MxMIndia

Tag: Bombay Shaving Company

  • Relaunches its bestseller product 'Post-Shave Balm' with improved formulation

    Bombay Shaving Company unveils new campaign

    By Our Staff

     

    Bombay Shaving Company, the men’s grooming brand, has launched #JalnaManaHai campaign. The campaign challenges established brands and the status quo.

     

    Conceived inhouse at Bombay Shaving Company and written by Garima Girotra, the film features actor Saloni Khanna Patel playing a firefighter who douses fires of a slightly unusual type. The film was made by Mumbai-based Leap of Faith Productions with Director Mohak Pajni and Creative Producer, Adhiraj Sharma at the helm.

     

    Said Laalit Lobo, VP Marketing, Bombay Shaving Company:  “It’s a mystery to me why established personal care and grooming brands haven’t yet addressed this pressing concern in the men’s shaving routine. The current options they have in aftershaves are not the best. And the post shave irritation and burning is a definite mood kill. With this product, complimented by the film and campaign suitably titled ‘#JalnaManaHai’; we hope to induce a behaviour change in men. We wish to shake them out of their comfort zone, wake them from their slumber, and demand a better after shave experience – which our Post Shave Balm provides.”

     

  • Kartik will be endorsing Bombay Shaving Company’s shave and facial grooming range

    Bombay Shaving Company ropes in Kartik Aaryan as brand ambassador

    By A Correspondent

     

    Men’s grooming brand Bombay Shaving Company has roped in Kartik Aaryan as its new brand ambassador.

     

    On the partnership, Shantanu Deshpande, CEO, and Founder at Bombay Shaving Company said: “Ever since we launched, Bombay Shaving Company has grown to be one of the most successful men’s skincare and grooming innovations in the country and has played a lead role in the premium segment, offering the consumers a unique and indulgent experience. We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup – he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Company becoming a salient brand for men.”