Bombay Sapphire brings its global campaign ‘Saw This, Made This’, by introducing city-inspired crafted cocktail experiences to imbibers in India on World Creativity Day.
Said Mahesh Kanchan, Marketing Director at Bacardi India: “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at Bombay Sapphire, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration.”