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Tag: Bombay Dyeing

  • Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and are among the oldest and most respected business houses across the country

    Zenith wins Bombay Dyeing media account

    By A Correspondent

     

    Leading media agency Zenith has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing. Said Tanmay Mohanty, Group CEO, Zenith: “Bombay Dyeing needs no introduction. It is more than a century-old brand and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail

     

    Added Michael Nadar, Head of Marketing at Bombay Dyeing: “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”