Bombay DC, the Mumbai-based boutique firm that uses design and technology to build digital platforms and create brand identities, has developed the India Design System, an open-source repository of freely downloadable public logos and signages.
Said Ankur Rander, CEO of Bombay Design Centre: “We understand that signs in public spaces and government logos are a key representation of the country’s design capabilities and form a large part of any country’s aesthetic. Our vision with the India Design System is to standardize the usage and representation of these important symbols across the country in print, online and on the ground. This is a growing catalogue. The first set of identities that are available to download are common public & government program logos. As the project progresses, the plan is to launch new collections like school signages, hospital signages, road safety signages and so on.”