MxMIndia

Tag: Bollywood Hungama

  • On its FAST network platform for global audiences

    YuppTV launches Bollywood Hungama

    By Our Staff

     

    YuppTV, the internet-based TV and on-demand service providers for South Asian content, has announced that it has launched Bollywood Hungama globally through its Free Ad-Supported Streaming Television (FAST) network platform.

     

    Said Siddhartha Roy, CEO, Hungama Digital Media: “The collaboration between Bollywood Hungama and YuppTV is poised to introduce a compelling and vibrant facet of entertainment to the South Asian audience. In the ever-evolving and dynamic media landscape of today, where smart TVs play an indispensable role in the viewing experience, we acknowledge the need for innovation within the FAST (Free Ad-Supported Streaming Television) category. We are looking forward to expand our footprints in this domain, with a commitment to delivering exceptional content tailored to the unique preferences of our valued audience.”

     

    Commenting on the launch, Uday Reddy, Founder and CEO, YuppTV added: “We are delighted to announce the launch of Bollywood Hungama on our FAST network platform, a segment that has grown exponentially. The Bollywood entertainment website boasts a strong user-base of 70 million, and has a highly engaging community of more than 16 million+ on social media, presenting a unique opportunity for us to reach out to more viewers globally. We are excited to provide our current user-base with original content from Bollywood Hungama, helping them keep up with the latest news from Bollywood, Hollywood, OTT, and television.”

     

  • A Bollywood Music & Entertainment Channel on Connected TV

    Qyou Media & Bollywood Hungama to launch channel

    By Our Staff

     

    Qyou Media India, in an endeavour to further strengthen its presence in the Connected TV space, has partnered with Bollywood Hungama to launch a new Connected TV channel in Q4 of 2023 called BH Live TV Powered by Qyou Media.

     

    Speaking on the launch of BH Live TV Powered by Qyou Media, Krishna Menon, COO, Qyou Media India said: “In an era where Connected TV is becoming an integral part of entertainment, we at Qyou Media India, continue to recognize the importance of innovation in the FAST category. We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”

     

    Added Siddhartha Roy, CEO, Hungama Digital Entertainment: “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an exciting new dimension of entertainment for viewers. In today’s landscape, where Connected TV is a vital part of the experience, we recognize the need for innovation in the FAST category. Our goal is to curate channels that cater to our viewers’ diverse interests, and this collaboration is a significant addition to our content offerings. We look forward to strengthening our presence in this arena and providing our audience with exceptional content tailored to their preferences.”