By Our Staff
Amaze, a Luminous Power Technologies brand, has launched a short film #Amazewalidiwali to celebrate the festive spirit of Diwali. The campaign is conceptualised and executed by Bodh Entertainment Private Limited.
Speaking about the campaign, Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies said: “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”
Added Bodh Deb, Founder & Chief Content Officer of Bodh Entertainment Private Limited: “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”