MxMIndia

Tag: Board of Control for Cricket in India

  • Launch #HalkeMeinMattLo campaign

    BCCI & Mastercard promote women’s cricket

    By Our Staff

     

    Mastercard and the Board of Control for Cricket in India (BCCI) have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur Deol and Renuka Singh, highlighting their struggle, hard work and determination to do well.

     

    Speaking about the campaign, Jay Shah, Honorary Secretary, BCCI said: “India and Australia are among the top teams in world cricket and the contests between these teams have been quite thrilling. Each of their last few games has gone down to the wire and I am sure we will get to witness some top-quality cricketing action in Mumbai as the two teams meet again. We are happy to partner with Mastercard for the campaign, which will bring out the stories of hard work, sacrifices and dedication. We want to encourage young girls to pursue cricket as a passion and a career option.”

     

    Added Julie Nestor, Senior Vice President and Head of Marketing & Communications, Asia Pacific, Mastercard: “Mastercard has been striving to make sports more inclusive globally. Cricket is the most celebrated sport in India. We commend the BCCI for its inclusive pay policy and are delighted to actively support women’s cricket as part of the overall sponsorship of the BCCI home series matches. Collaborating with the BCCI to promote women’s cricket is an extension of Mastercard’s larger commitment to address gender biases and encourage women’s participation in sports.”

     

  • Until recently CEO of the Board of Control for Cricket in India (BCCI), Johri was associated with Discovery Networks Asia Pacific for 15 years

    Former BCCI boss Rahul Johri joins Zee as President – Business, S Asia

    By A Correspondent

     

    As part of its Zee 4.0 strategy, Zee Entertainment has effected a significant restructuring of its top deck. Punit Misra will take over as President – Content & International Markets, Amit Goenka will take over as President – Digital Businesses & Platforms, Tarun Katial who is leading the ZEE5 India business will continue to report into Goenka, Shariq Patel will be responsible for the integrated movies business and Anurag Bedi will continue to drive the music business.

     

    But the big announcement is the appointment of Rahul Johri as President – Business, South Asia. Johri will be responsible for leading the integrated revenue and monetisation team. Until recently CEO of the Board of Control for Cricket in India (BCCI), Johri was associated with Discovery Networks Asia Pacific for 15 years.

     

    Speaking on these announcements, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. said: “Zee 4.0 will be an integrated and synergised organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavour will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, Zee will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue & Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future.”

     

     

  • Polycrol has been a household name in the East

    Piramal Enterprises ropes in Sourav Ganguly as its brand ambassador

    By A Correspondent

     

    Piramal Enterprises’ Consumer Products Division announced its association with Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) as the brand ambassador for Polycrol, its antacid brand.

     

    Commenting on this association, Nandini Piramal, Executive Director, Piramal Enterprises Limited said: “We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol. Sourav, fondly known as ‘Maharaja’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”

     

     

  • The recently launched Harrier will leverage the IPL platform to showcase the SUV

    Tata Motors’ Harrier to be lead brand for IPL19

    By A Correspondent

     

    The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner Tata Motors will promote their newly launched SUV – Harrier as the lead brand for the Vivo Indian Premier League 2019 (IPL19). The recently launched Harrier will leverage the IPL19 platform to showcase the SUV, engage fans and deliver memorable experiences to them.

     

    Speaking on the development, Amitabh Choudhary, Acting Honorary Secretary BCCI, said: “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL19. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as Tata Motors.”

     

    Added Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors: “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

     

     

  • PepsiCo has asserted that it’s not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League

    Pepsi has no plans to change IPL sponsorship contract

    By Ratna Bhushan & Ravi Teja Sharma

     

    PepsiCo has asserted that it’s not seeking to renegotiate the terms of its contract with the Board of Control for Cricket in India (BCCI) for title sponsorship of the Indian Premier League (IPL).

     

    “This is absolutely untrue and there is no talk of bringing down the title sponsorship fee,” a PepsiCo spokesperson said. “Issues raised by PepsiCo are based on our commitment to ethical conduct and the spirit of fair play in sports.” Pepsi was reported to be seeking to pull out of the IPL because spot-fixing accusations have tainted the tournament and fewer teams could be playing next season. There was speculation that the parent may have also been seeking to reduce costs.

     

    The company categorically rejected this. “We are committed to sufficiently invest behind our brands and there is no change in that commitment,” the spokesperson said. Pepsi had committed Rs 396 crore for a five-year period to BCCI for title sponsorship for 2013-17, roughly Rs 80 crore a year and twice what predecessor DLF had paid.

     

    A senior BCCI official said Pepsi and the administrator are trying to sort out the matter amicably. “We can encash the bank guarantee but we are not doing that. They have been good partners in the last few years. We don’t want to spoil the relationship,” he said. A clause in the contract allows BCCI to reassign the title sponsorship, he added.

     

    Meanwhile, there are a handful of contenders willing to take over the role if it’s vacated, said one of the BCCI officials cited above. “The picture will get clearer in the next few days. There are four-five different companies that we are in touch with for the title sponsorship but those companies are yet to get a clearance from the board,” he said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish