BN Group, the edible oil manufacturing company, has unveiled a campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualized and developed by Gozoop Group, the campaign consists of six commercials (TVCs), OOH, print, in-shop and other digital assets.
Sharing his insights into the campaign, Kiran Giradkar, Chief Marketing Officer, BN Group said: “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”
Added Mohit Ahuja, President, Gozoop Group: “Here we had a range of oils, all with specific benefits. Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category.”