MxMIndia

Tag: BMW India

  • Agency retains media duties of the auto major for 5 more years

    Lodestar UM wins media mandate of BMW India

    By Our Staff

     

    Lodestar UM has successfully retained auto giant BMW India’s integrated media duties. The win came on the heels of a multi-agency pitch held through March to October. The account will continue to be led out of the agency’s Gurugram office.

     

    Speaking about the momentous development, Aditi Mishra, CEO, Lodestar UM, said: “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year old journey speaks volumes of how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome newer customers to this segment. The adoption of our proprietary Futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

     

  • The mandate includes lead creative, digital services and studio production

    Team Dynamic wins communication pitch for BMW

    By Our staff

     

    IPG has announced that Team Dynamic has been named the integrated communications partner for BMW India. The mandate includes lead creative, digital services and studio production. Team Dynamic is a bespoke IPG solution created for BMW India, with regional resources drawn from across the IPG portfolio.

    Said Simon Bond – SVP, Chief Growth Officer, Interpublic Group: “We continue to be proud of our partnership with BMW, and are excited that we are able to expand our relationship with this iconic brand in India, a key strategic growth market for the premium car segment. Much like the BMW brand, Team Dynamic is committed to the very highest quality.”

     

     

  •  The campaign captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique

    BMW India says it #JustCantWait in new ad

    By A Correspondent

     

    BMW has a message for India: #JustCantWait. The new campaign harps on the things we love doing and we can’t wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique.

     

    Said Ritu Sharda, CCO, Ogilvy North: :This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.”

     

    Added Pallavi Singh, Director Marketing, BMW India: “BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW.”

     

     

  • Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses

    O&M unveils new campaign for BMW X range of SAVs

    By A Correspondent

     

    ‘Bold Luxury’ takes center-stage in the Indian automobile market with BMW’s latest campaign for its X range of SAVs. Led by the launch of the all-new BMW X6, the ‘Leave Your Mark’ campaign urges the new age Indian X-Range consumer to go out there and dominate all terrain and facets of his life in the luxurious BMW X range of SAVs.

     

    Conceptualized by Ogilvy & Mather Gurgaon for BMW India, the ‘Leave Your Mark’ film entails different BMW X cars traversing a variety of landscape in the city and beyond leaving behind an ‘X’ mark wherever they go. Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses.

     

    Frank-E. Schloeder, Director Marketing, BMW India said: The ‘Leave you mark’ campaign represents the go-getter attitude of the modern day Indian in life and on the road. And it blends in perfectly with the BMW X range, an embodiment of boldness in design and performance.  We believe that this campaign will appeal to our discerning, status oriented consumer who demands more than just a luxurious car for his everyday journeys.

     

    Kapil Arora

    Kapil Arora, President – Branch Head, Ogilvy & Mather North: The BMW X range has stood for luxury with the heart of superior performance. We’ve taken this one step further and are telling our consumer that he has the whole world out there, waiting to be conquered. And now he has the perfect companion for it.

     

     

    Ajay Gahlaut

    Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather: Positioning an iconic product like the BMW X brand in India was an exciting challenge. Having known the thrill of driving one for a few years now, I can vouch for how dominating these cars can be. That’s why our film showcases the X range at its dominating best.