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Tag: BlueStone

  • It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it

    #AaoBrowseKarein, says BlueStone.com in new TVC

    By A Correspondent

     

    Bluestone.com has launched a TVC, #AaobBrowseKarein featuring VJ Yudhisthir and actor Ira Dubey which focuses on keeping the spark alive in relationships by browsing for jewellery together. It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it.

     

    Like in the previous campaign, the film features a young couple, played by Yudhishtir and Dubey. This time it is the wife (Ira), who instigates for a playful moment of intimacy and the husband (Yudhisthir) brushing it off ever so slightly. When she finally wraps her arms around him, he gives in and together they discover the romance in browsing for jewellery with BluesStone.com.

     

    Talking about the ad film, Srinivas S, Chief Marketing Officer, BlueStone.com, said, “The insight behind this campaign was that the need for jewellery is a cry for romance. We believe that jewellery browsing together nested in the arms of your loved one can be an intensely romantic experience. The concept of ‘browsing’ in jewellery never existed, jewellery is just ‘bought’ as and when the need arises. BlueStone allows uninhibited and unlimited browsing of jewellery and offers greater freedom and control to the consumers Aao Browse Karein!”

     

    Anil Thomas, Chief Creative Officer, Ralph and Das, said, “Spontaneity is what keeps romance alive in a relationship and we want to tap into that same spontaneity when it came to browsing for jewellery. We thought it would be interesting to create a sequel to the previous film where the husband beckons his wife to come to him for an intimate moment only to realise that he actually wants to show her the jewellery he has bought for her. We thought maybe it’s time for the wife to return the favour with the same playful innuendo”

     

  • The new campaign by BlueStone states that love is the best investment

    Invest in love this Akshaya Tritiya, says BlueStone

    By A Correspondent

     

    Celebrating love on the day gold is celebrated, the #lnvestInLove campaign by BlueStone showcases the precious investment one makes in their lives for their loved ones which can re-ignite the spark in relationships by bringing one closer to the other.

     

    The ad film portrays a young urban couple who steal small moments out of their busy schedules to appreciate one another. The husband gifts the wife a beautiful Kuber Yantra pendent from BlueStone signifying how loving gestures can go a long way in keeping the romance alive.

     

    Talking about the ad film, Srinivas. S, Chief Marketing Officer, says “Modern, cosmopolitan husbands are quickly finding out that Akshaya Tritiya is no longer an expensive chore. They are beginning to discover the value of what Audrey Hepburn is credited with saying, “They say love is the best investment; the more you give, the more you get in return”. He further added, “And the Kuber Yantra collection from Bluestone.com gives a great opportunity to invest in love and renewing the romance in their lives while staying culturally relevant”

     

    “Bluestone has always interventions of real love between couples who are friends first in a marriage of equals. Akshaya Tritiya is all about investments and it being the best time for it. What better thing to invest than in love?” added, Anil Thomas, creative director, The Thinking Machine India Asia.

     

  • The agency's Bengaluru office will handle the jewellery store account

    MEC India wins Bluestone.com

    By A Correspondent

     

    MEC India has been awarded the media duties for BlueStone.com, the online store for fine jewellery and accessories. The relationship begins with immediate effect.

     

    Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by blue-chip investors, Accel Partners.

     

    Speaking on the development, Mr Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership”.

     

    Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”