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Tag: Bluestone.com

  • The 40-second ad film portrays her as a fervent shopper who enjoys every moment of the unique 'Try At Home' experience offered to her by the jewellery brand before making her purchase

    Alia Bhat endorses the ‘Try at Home’ experience for Bluestone.com

    By A Correspondent

     

    BlueStone.com has launched a campaign to promote its unique ‘Try At Home’ experience with its new brand ambassador, Alia Bhatt. The 360-degree campaign focuses on the brand’s proposition with a touch of enticement from Bollywood’s next generation superstar.

     

    The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.

     

    Speaking on the campaign launch, Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com said, “Our ‘Try At Home’ service has helped us connect with our customers at a personal level, raising the bar on the overall jewellery shopping experience. Over 20% of our consumers shop from us by trying on the jewellery at the comfort of their homes and we intend to boost this unique service further. Alia’s role as a vivacious and style conscious shopper, perfectly complements the profile of our young and dynamic consumers, who will identify with her experience.”

     

    Added Ashish Chakravarty- National Creative Director, Contract Advertising: “When we were told about BlueStone’s try at home service the ladies at the agency wasted no time in requesting for a trial. There was a conference room full of girls and jewellery, all in the name of research of course. Their delight and excitement at the gold coming over is what led us to this fun space of Alia goofing around with jewellery in complete privacy. Something one can’t do in a showroom under the glare of sales people and spotlights. The styling, Alia’s effortless charm and of course the awareness of the service via this spot will have a lot of fine jewellery home delivered and tried on in the near future, we feel sure.”

     

  • Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line

    BlueStone launches campaign for Valentine’s season

    By A Correspondent

     

    BlueStone.com has launched a new brand campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new TVC, the ad film showcases how beautiful jewellery connects emotionally,summing it up with the ‘Choose Your Twinkle’ catchphrase.

     

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique and delightful.

     

    Speaking about the campaign, Pushkar Jain, CMO, BlueStone.com, said: “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day-to-day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

     

    Said Ashish Chakravarty, National Creative Director, Contract Advertising: “With Bluestone.com our stories are about women and their charming everyday. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes. So, here’s another one from the ‘Choose your Twinkle’ series.”

     

  • The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal

    Choose your twinkle, says BlueStone in latest campaign

    By A Correspondent

     

    Leading online destination for fine jewellery, BlueStone.com launched a new brand campaign ‘Choose Your Twinkle’. Presenting the finest range of modern and contemporary jewellery designs and styles, the campaign promotes the brand as the go-to jewellery destination for today’s women.

     

    Speaking about the campaign, Pushkar Jain, CMO, BlueStone.com, said, “We are very excited to launch our new brand campaign that happens to coincide with the festive season. The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”

     

    Added Ashish Chakravarty, National Creative Director, Contract Advertising: “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.”

     

  • Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved

    Havas wins BlueStone’s integrated duties

    By A Correspondent

     

    Havas Media Group India has won the integrated Media mandate of BlueStone.com, leading online store for fine jewellery and accessories. The duties will include traditional, digital and mobile solutions. The business is estimated at over INR 35crore. Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved. The incumbent agency was MEC.

     

    BlueStone offers a range of jewellery – earrings, rings, pendants, bangles and bracelets. It sources merchandise from third-party manufacturers as well as manufactures its own range of jewellery.

     

    Gaurav Singh Kushwaha

    Speaking on the appointment, Gaurav Kushwaha Founder CEO, BlueStone.com explained, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners.”

     

     

    Pushkar Jain

    Pushkar Jain, CMO, BlueStone.com said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”

     

     

     

    Anita Nayyar

    Speaking on the win Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media Group-India, said, “Havas Media’s unique proposition focused on Meaningful Brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.

     

    BlueStone has received extensive funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata who made a personal investment, amongst others.

     

    The account will be handled from Havas Media’s Bangalore office by Saurabh Jain and his team.

     

  • It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it

    #AaoBrowseKarein, says BlueStone.com in new TVC

    By A Correspondent

     

    Bluestone.com has launched a TVC, #AaobBrowseKarein featuring VJ Yudhisthir and actor Ira Dubey which focuses on keeping the spark alive in relationships by browsing for jewellery together. It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it.

     

    Like in the previous campaign, the film features a young couple, played by Yudhishtir and Dubey. This time it is the wife (Ira), who instigates for a playful moment of intimacy and the husband (Yudhisthir) brushing it off ever so slightly. When she finally wraps her arms around him, he gives in and together they discover the romance in browsing for jewellery with BluesStone.com.

     

    Talking about the ad film, Srinivas S, Chief Marketing Officer, BlueStone.com, said, “The insight behind this campaign was that the need for jewellery is a cry for romance. We believe that jewellery browsing together nested in the arms of your loved one can be an intensely romantic experience. The concept of ‘browsing’ in jewellery never existed, jewellery is just ‘bought’ as and when the need arises. BlueStone allows uninhibited and unlimited browsing of jewellery and offers greater freedom and control to the consumers Aao Browse Karein!”

     

    Anil Thomas, Chief Creative Officer, Ralph and Das, said, “Spontaneity is what keeps romance alive in a relationship and we want to tap into that same spontaneity when it came to browsing for jewellery. We thought it would be interesting to create a sequel to the previous film where the husband beckons his wife to come to him for an intimate moment only to realise that he actually wants to show her the jewellery he has bought for her. We thought maybe it’s time for the wife to return the favour with the same playful innuendo”

     

  • The TVC provides a fresh take on gifting and explores new jewellery buying trends

    Make everyday a day of love, urges Bluestone through new TVC

    Leading online jeweller brand Bluestone.com has announced the launch of its new TVC starring VJ-turned-anchor Yudhisthir and actress Ira Dubey. The TVC explores the modern day relationships and how couples steal time for each other. Celebrating love and reinforcing the fact that there is no special occasion to buy jewellery, the new ad makes a dramatic departure from the way jewellery brands typically communicate in India.

     

    The latest ad from Bluestone.com provides a refreshing peek into changing dynamics of the modern day relationships. The campaign aims to break free of the perception that jewellery can be bought only on special occasions like marriages or festivals and reinforces the fact that young couples today are willing to create more occasions that they choose to celebrate by buying jewellery. While buying jewellery used to be typically a woman’s domain, with the ease of online shopping and a variety of options offered by Bluestone.com, now men too can participate in the act of choosing and buying.

     

    Speaking about the campaign, Gaurav Singh Kushwaha, CEO, Founder, Bluestone.com said, “Bluestone is looking to change the way jewellery is being purchased and has been pushing a lot of innovations in the industry. The new TVC establishes our intent to make the entire act of jewellery purchase into a memorable and romantic experience for couples. A lot of exciting innovations are being lined up which will be announced in the coming weeks.”

     

    Sharing his experience of shooting the campaign, Anil Thomas, NCD of McCann Erickson said, “When Gaurav and the marketing team briefed me I was very excited. They wanted to portray real and spontaneous relationships; hopeful and optimistic. After I wrote the script they said ‘Why don’t you direct the film” and that was the icing on the cake.”