Blink Digital, a digital agency, has announced the appointment of two Vice Presidents Dia Kirpalani and Suraj Karvi both practising advertising professional of over 15 years.
Commenting on the appointments Rikki Aggarwal, Co-Founder and Chief Business Officer at Blink Digital, said: “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents inhouse to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry. We are thrilled to have them on board!”
Blink Digital, a full-service, award-winning digital agency, has announced the appointment of Ratnapriya Mitra to lead client servicing at the agency. Mitra comes with over 15 years of experience with networks like McCann Worldwide, Ogilvy, Leo Burnett, J. Walter Thompson, among others. At Blink Digital, she will be overseeing fulfilment of client goals and overall success of the client portfolio at the agency.
Rikki Aggarwal
Said Rikki Aggarwal, Co-Founder and Chief Business Officer at Blink Digital: “We are happy to have Ratnapriya join us with her prowess and experience as a marketer. She is a valuable addition to our growing team and will be a crucial member in driving efficiency and success at the agency. She brings more real-world perspective and insights into the creative output along with the ability to weather multiple challenges into creative solutions. This appointment also speaks of Blink Digital’s ability to hire some of the best talent in the industry and provide state of the art services to our clients.”
Ratnapriya Mitra
Added Mitra: “I’m enthused to join a team of such talented and hardworking people. Knowing that this is the team behind so many award-winning campaigns is a testimony to Blink’s dexterity that drives such meaningful work for our clients. I’m looking forward to driving more novel, creative solutions while ensuring we are at our efficient best.”
Mumbai-based digital agency, Blink Digital, has won the creative and media duties for Hamilton India’s houseware products brand, Milton.
Dooj Ramchandani
Speaking about winning the new business, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said: “Most of us have grown up with Milton as an integral part of our lives. And now, partnering the brand for their digital marketing duties feels like the best kind of challenge. Milton has been doing some memorable, impactful work over the last few years and we are eager to elevate the business through our creative and media business solutions.”
Blink’s new duties include looking after Milton’s digital communications, media planning and digital videos. It will also further push the brand’s mantra ‘Kuch Naya Sochte Hain’ into the digital communication narrative.
Blink Digital has won the integrated digital business for Nayara Energy eka Essar Oil. Blink will now look after Nayara’s social media, ORM, owned digital assets and media-led campaigns.
Speaking about bringing Blink Digital on board, Shweta Munjal, Vice President and Head – Brand and Communications, Nayara Energy said: “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
Added Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital: “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Blink Digital has won the social media mandate of Dream11. The agency won the business after a multi-agency pitch. The mandate includes driving high ticket social media and influencer marketing campaigns, and data-driven media activities.
Speaking about the win, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital said: “It feels great to be working with Dream11, the country’s largest fantasy sports platform. The potential to do something big in an exciting new category like this is immense, and I look forward to setting the bar high through our work.”
Blink Digital has designed KFC Bucket Bae, a Valentine’s Day campaign that unites chicken lovers with the Bae of their dreams. In order to bring this idea to life, Blink helped create a robot designed to follow the consumer.
Talking about this campaign Rikki Agarwal, COO said: “‘People usually have mixed feelings about Valentine’s Day, so this year, KFC decided to play on fans’ love for chicken. We created Bucket Bae as the perfect embodiment of that – a bot with your favorite chicken = the perfect ae for Valentine’s Day. It not only has the classic KFC bucket, but it also works on sensors that allow the bot to match you stride for stride. The thought is simple: true love follows you back.’”
Added Moksh Chopra, CMO, KFC India said: “There is no love like the love of chicken! And if someone (or something) that follows you around with your favorite chicken isn’t true love, then what is? This Valentine’s Day we wanted to do something unique and add just a dash of (true) love to our consumer’s lives. So, here’s KFC Bucket Bae – a bundle, no, a bucket of love on wheels that follows you through thick and thin, promising to never leave your side. It is surely going to be a finger lickin’ good Valentine’s this year!â€
Digital agency Blink Digital has devised a gamified route for launching KFC’s latest product from America, here in India. By creating a microsite, the digital agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch. The objective behind creating the microsite was to enable secrecy and build hype around the launch of the product. The campaign titled ‘America’s biggest secret’ saw over 50,000 registrations within three days of its launch.
Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink Digital, said, “With time and attention at a premium, consumers are increasingly looking for fun and engaging activities that can offer add-on achievements. With this campaign, we wanted to challenge our consumer to be an agent and uncover ‘America’s Biggest Secret’ while fostering a more meaningful connection to the product being launched.â€
Added Luiz Ruiz Ribot, KFC India’s Chief Marketing Officer: “In order to create intrigue around a new KFC launch, we created a unique game based on the current fascination towards all things American, from the oval office to Hollywood. At the end of the game, consumers discover that the biggest American secret being revealed is a cult-like following chicken recipe from Nashville which we are now launching in India. This interactive way of pre-launching KFC’s new Nashville chicken is truly addictive and a great way of keeping users hooked.â€
This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching ‘Watt A Box’ - the meal box which comes with a built-in power bank that can charge your smartphone while you enjoy your meal.
Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 meal served in ‘Watt A Box’ and be able to take it home too. Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.
“We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,†said KFC India CMO, Lluis Ruiz Ribot.
Dooj Ramchandani
“In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!â€, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.
The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.
This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching ‘Watt A Box’ - the meal box which comes with a built-in power bank that can charge your smartphone while you enjoy your meal.