MxMIndia

Tag: Blaupunkt TV

  • Will be responsible for the brand’s media duties, strategic brand positioning and advocacy

    Elite Marque wins PR mandate for Blaupunkt TV

    By Our Staff

     

    Elite Marque Public Relations has bagged the PR mandate of Blaupunkt TV India, the German-based audio equipment manufacturers. With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities and reputation management in India.

     

    Said Avneet Marwah, CEO – SPPL, Blaupunkt licensee in India: “We are super thrilled to this strategic brand communication partnership with an experienced team composed of young creative minds of Elite Marque. The consumer tech sector is booming in India and along with the increasing user engagement, it is important to build awareness and the brand’s positioning amongst the audience. We look forward to a fruitful collaboration ahead. With Elite Marque, we believe that we would not only intensify our brand’s enhancement but also streamline our communication with the consumers, stakeholders, employees, and media.”

     

    Speaking on the announcement of the strategic agreement, Rajat Grover, Founder and CEO, Elite Marque Public Relations added: “The opportunity to work for a consumer-tech giant is an important milestone and an exciting opportunity for us. Therefore, we are elated to have Blaupunkt TV as our new client. We look forward to create meaningful brand strategies, craft powerful stories that connect with the target audience, deliver end-to-end solutions and strengthen SPPL’s & Blaupunkt’s presence in India”.

     

  • Will be responsible for their mainline and digital creatives

    Mixed Route Juice to campaign for German TV Blaupunkt

    By Our Staff

     

    Mixed Route Juice, the Delhi-based creative content agency, has bagged the creative and digital media mandate for Blaupunkt, German TV brand, in India. The agency bagged the account in a multi-agency pitch and will be responsible for their mainline and digital creative along with media duties for the brand.

     

    Commenting on this new association, Amrita Sharma, Co-Founder & Creative Head at MRJ said “The TV category in India is flooded with products offering innovations in their own way. Blaupunkt TV wanted to emerge as a distinctive niche category player. This portfolio addition to our kitty will help us experiment with the type of content we’ve been creating so far. Our campaign #HearNow will do justice to the product offering and help carve a niche.”

     

    Commenting on this association, Avneet Marwah, CEO SPPL, the licensee for Blaupunkt in India, said, “The team at Mixed Route Juice has done some amazing work in the past. We have a very long association with them. We are very excited about our new campaigns lined up for our upcoming brand Blaupunkt.”