MxMIndia

Tag: BlackCab

  • Introduces Indri’s latest collectible expressions

    Indri Single Malt appoints BlackCab Agency for campaign

    BlackCab, a marketing agency, is partnering with Indri Single Malt Whisky, for a visual content campaign.

    Said a spokesperson from BlackCab: “Our goal was to create a campaign that not only highlights the craftsmanship of Indri’s exclusive collectible expressions but also taps into the cultural zeitgeist around the most watched series. By merging the worlds of whisky and fantasy, we’ve crafted a story that resonates deeply with connoisseurs and collectors.”

  • For the launch of Avartana

    BlackCab launches campaign for ITC’s latest culinary venture

    BlackCab, a content production and social media strategy, has unveiled a campaign for the launch of Avartana, ITC Maratha’s latest culinary venture, in Mumbai.

    Notes a communique: “BlackCab leveraged its network agency model using its specialized short form content studio Secret Sauce Studios to produce the content for the Avartana launch. The project saw them capture an array of photos and videos together with architectural shots that emphasize the restaurant’s beauty. The project focused on bringing out and articulating the thought and inspiration behind Avartana’s five different multi-course menus. The BlackCab team spent time with the chefs to understand why the ingredients play such a vital role in the dining experience at Avartana. Following this, the team crafted a content strategy that would bring the space to life.”

  • Reshapes its culinary brand narrative

    BlackCab Agency Network films campaign for Yi Jing, ITC Maratha

    By Our Staff

     

    BlackCab, a digital marketing agency, unveils brand film for Yi Jing, the contemporary Chinese restaurant located at ITC Maratha in Mumbai.

     

    The film highlights key differentiating offerings of the outlet, including hand-pulled La-mein noodles and sweet and sour fish. As Chef Liang, the culinary maestro with nearly three decades of experience, said: “Our Chengdu Style Sliced Lamb with House Special Chilly Powder, featuring Sinchuan Pepper used in the first frame, and the delightful experience of our traditional Hot Pot, symbolises the culinary journey at Yi Jing.”