MxMIndia

Tag: Blackberrys

  • Partnership aims to create a new language of fashion in the world of premium menswear

    Dentsu Webchutney bags creative mandate for Blackberrys menswear

    By Our Staff

     

    Dentsu Webchutney has won the creative and media duties for the menswear brand, Blackberrys.

     

    Gautam Reghunath, CEO, Dentsu Webchutney said: “Blackberrys is an iconic Indian brand that has been innovating in menswear for decades. A true homegrown giant in premium fashion. We want to bring the best of Dentsu Webchutney’s unique brand of creativity while also staying true to the brand Blackberrys’ legacy and ethos.”

     

    Added Nitin Mohan, Director, Mohan Clothing Company (MCCPL): “Blackberrys Menswear focuses on innovation, precision and a keen eye to detail. Our apparel leans heavily on being fashion forward and tailoring our clothes to the needs of our audiences.”

     

  • The credo: Be a riser while working from home

    Blackberrys makes WFH interesting with #RiseFromHome

    By A Correspondent

     

    Blackberrys has launched a digital campaign titled #RiseFromHome. This integrated digital campaign #RiseFromHome motivates individuals to strike a perfect balance between personal and professional life while working from home.

     

    Talking about the campaign, Riyaz Uddin, Brand Head, Blackberrys said: “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”

  • Plus One is a design and communication agency from Mumbai

    Plus One bags creative mandate for Urban by Blackberrys

    By A Correspondent

     

    Blackberrys appoints Plus One as the Brand and Creative Agency on Record (AOR) for Urban – the millennial clothing and lifestyle brand from its stables. Plus One is a design and communication agency from Mumbai, and in a collaborative working model, roped in Wolfzhowl, Mumbai as its strategy partner in winning the multi-agency pitch.

     

    Ramesh Kaushik

    Commenting on the pitch and subsequent appointment for ATL and BTL creative duties, Ramesh Kaushik, VP – brand experience, Blackberrys said: “Urban is our unique proposition to todayÂ’s youth from the House of Blackberrys. It is styled to appeal to the wanderer in you, for both internal and external exploration. We needed a partner who understands our proposition and is strategically placed to establish a strong dialogue with Urban consumers while rethinking the fundamentals of engagement in todaysÂ’ time. ThatÂ’s where Plus One and Wolfzhowl scored over, with their clear understanding of building the brand Urban with earned exposure while facilitating style with value first proposition. We are confident that together we will be building Urban as a go to brand.”

     

    Shitu Anand Patil

    Added Shitu Anand Patil, Co-founder and Chief Creative Officer at Plus One:“We are delighted to partner Blackberrys in bringing alive their exciting vision for brand Urban in fun, relevant and meaningful ways. It’s always a wonderful challenge to build a brand from the ground up. We are as excited by the responsibility as we are humbled by the trust reposed in us by the brand team.”

     

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office

    L&K Saatchi & Saatchi bags creative duties of Blackberrys

    By A Correspondent

     

    Apparel brand Blackberrys has appointed L&K Saatchi & Saatchi as the brand and creative agency on record (AOR) for their mainline and casual brand.

     

    The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for brand ideas, consumer strategy and communication plan, including creative mandate.

     

    Delna Sethna

    Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi said: “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

     

     

    Ramesh Kaushik

    Added Ramesh Kaushik, VP – Brand Experience, Blackberrys: “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

     

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”

     

     

  • Performance 100 – a new collection of wrinkle resistant and non iron shirts

    Blackberrys prefers the unwrinkled approach for new product offering

    By A Correspondent

     

    Menswear brand Blackberrys, has launched a new campaign for its latest collection – Performance 100. The campaign themed as ‘the Unwrinkle Revolution’ is a social anthem for men for leading a stress-free life. Performance 100, the newest addition to Blackberrys innovation, is a range of wrinkle resistant and non iron shirts.

     

    The idea revolves around getting 24 x 7 performance and unfaltering style with shirts that never give up. To leverage its ‘Unwrinkle Revolution’ campaign, Blackberry’s has launched an interactive digital film for the new age men who are always on the go. The video features a light-hearted, chucklesome story of a young professional called Reeshu. The video traces Reeeshu’s transformation from being stuck up, stressed and a socially awkward individual who has a particular obsession for looking absolutely prim, to a fun, passionate and happy-go-lucky guy, when his personal and professional life unwrinkles; as chronicled by his friends and family. The video is being aggressively promoted through all social media and digital platforms.

     

    Talking about the campaign, Nikhil Mohan, Founder & Director, Blackberrys, said, “This is the year of shirts for us and, we want our Performance 100 shirts collection to be the flag-bearer. Our SS16 campaign is focused on Performance 100 Shirts and resonates our strategy of loosening up as a formal menswear brand in India. We look forward to see men in India ‘UNWRINKLE’ and enjoy every moment of life to the fullest. Carpe Diem!”

     

    Faraz Ali, Creative Director, Speaking Pictures said, “Performance 100 digital film is very interestingly integrated to the product’s USP in response to the underlying human behavior of being stuck up and living with idiosyncrasies with a big dose of humour. It also gives viewers a chance to discover ‘Performance 100 shirts’ from Blackberrys and what it stands for.”