MxMIndia

Tag: Black White Orange

  • To manage brand consulting & licensing

    Black White Orange licensing agent for Netflix

    By Our Staff

     

    Black White Orange, a brand licensing & consulting agency, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting & licensing for Netflix’s expansive show portfolio, including major international titles like Squid Game, Stranger Things, Bridgerton, Rebel Moon, One Piece  and Indian Originals like Archies, amongst a host of others.

     

    Black White Orange will establish and develop Netflix’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh & Nepal.

     

    Said Mitali Desai, COO and Co-Founder, Black White Orange: “Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favorite stories! Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going.”

     

  • Official Animal Planet X WROGN merchandise will be available in retail stores and online

    Virat Kohli’s Wrogn joins hands with Animal Planet

    By A Correspondent

     

    USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has launched a new collection – Animal Planet X Wrogn. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

     

    Said cricketer Virat Kohli, the face of Wrogn:  “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”

     

    Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

     

     

  • Portfolio includes leading brands like Discovery, Discovery Adventures, Animal Planet & more

    Discovery appoints Black White Orange as India licensing agent

    By A Correspondent

     

    Black White Orange Brands announced their appointment by Discovery, Inc. as the licensing agent for the Discovery brand in India. Black White Orange will work with Discovery to bring their brand extension and merchandise programme to life, notes a communique.

     

    Said Ian Woods, SVP International Licensing, Discovery: “We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products,” .

     

    Added Bhavik Vora, Founder & CEO, Black White Orange Brands: “We are thrilled to be part of the ongoing success of Discovery. We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions.”

     

    The first launch of official Discovery merchandise and consumer products is expected to hit stores by the early 2019.

     

     

  • The brand is targeting Rs 20-25 crore of retail sales alone from their merchandising & licensing revenue

    Black White Orange Brands partners with Arka for Baahubali merchandise

    By A Correspondent

     

    Black White Orange Brands, a licensing and merchandising solutions agency, has been appointed global licensing agent by Arka Mediaworks Entertainment LLP for Baahubali.  The sequel, Baahubali 2 – The Conclusion is scheduled to hit screens in April 2017.

     

    Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally.  Having already signed leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise - Baahubali.

     

    Talking about the association, Shobu Yarlagadda, CEO at Arka Mediaworks said, “We are delighted to launch our branded merchandising portfolio and we are glad to have found a partner in Black White Orange.  We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

     

    Bhavik Vora, Founder & CEO at Black White Orange says, “When we established Black White Orange a year back, we had a vision of creating a world-class merchandise programme of cult Indian brands. After the successful launch of Yuvraj Singh’s brand YWC recently, we are extremely excited to bring to life, the biggest blockbuster of all time, ‘Baahubali’, through a well conceptualized, high-quality merchandise program for Indian & global fans.”