MxMIndia

Tag: BK Singh

  • The TVC has been created by JWT, Kolkata

    Dalmia DSP Cement unveils inaugural brand campaign

    By A Correspondent

     

    Dalmia Bharat has unveiled its new Dalmia DSP TVC to reinstate its positioning as ‘The Dhalai expert’. The TVC has been created by JWT, Kolkata.

     

    Speaking on the latest ad campaign of Dalmia DSP, BK. Singh, Senior Executive Director – Group Marketing, Dalmia Bharat Cement, said:“Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry. We are here to stay and build the new world.’’ The new DSP ad showcases the robot, MrD who is the personification of the brand’s strong relationship with consumers through his life”

     

    Added Arjun Mukherjee, VP and ECD, J Walter Thompson, Kolkata: “To justify the superiority of Dalmia DSP Cement we decided to build on the futuristic platform. However, the challenge was also to give an emotional hook to a technology product. We took extreme care to play up the softer attributes of the robot, so that he exudes certain warmth and makes the entire proposition a lot more believable.”

     

     

  • The business will be handled by the agency's Kolkata office

    Milestone Brandcom bags outdoor mandate of Dalmia Bharat Group

    By A Correspondent

     

    The Dalmia Bharat group has awarded its OOH mandate to Milestone Brandcom for the Eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office.

     

    On the newly formed partnership, BK Singh, Group Marketing Head, Dalmia Bharat Group said, “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like Milestone Brandcom will certainly bring in critical contributions and help in this process. We welcome Milestone Brandcom onboard.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands and markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association. We look forward to serve them with best of our ability.”