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Tag: Bisleri International

  • To strengthen bond with GenZ

    Aditya Roy Kapur is new brand ambassador for Bisleri Limonata

    Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

    Said Tushar Malhotra, Director of Sales and Marketing at Bisleri International said: “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

  • The app is called Bisleri@Doorstep

    Bisleri unveils campaign for delivery at-home app

    By Our Staff

     

    India’s leading packaged drinking water, Bisleri International, has launched a new quirky campaign for its delivery-at-home offering Bisleri@Doorstep.

     

    Commenting on the digital campaign, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said: “It is in our DNA to prioritise consumers’ interests and meet their requirements. During the pandemic-induced lockdown, we were the first consumer goods company to foster the D2C concept and introduced Bisleri @Doorstep. We delivered our products at their homes without them needing to step out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasize the ease of ordering Bisleri products online to provide consumers a seamless experience.”

     

    Added Anuraag Khandelwal, CCO – 82.5 Communications: “This film is the first of many for Bisleri’s e-commerce service. In this world of information overload with tons of apps coming into the foray, we wanted to do something simple and sticky to connect with this app native generation.”

     

     

  • The campaign is conceptualised by 82.5 Communications (Mumbai)

    Bisleri camels are back

    By A Correspondent

     

    The Bisleri camels are back in a brand new avatar. It may be remembered that ‘Samajhdaar Jaante Hain’ campaign had launched in 2018.

     

    The latest campaign features Baadal, the camel, promotes the message of safe home delivery of Bisleri. Designed exclusively for the digital medium, the videos talk of issues ranging from long queues outside shops to the concerns of impurities in drinking water in the monsoons.

     

    Conceptualised by 82.5 Communications (Mumbai), an Ogilvy group company, the campaign delivers the simple message of home delivery in a humorous, clever and creative way. Three more films conveying this message will be released in the coming week.

     

    Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications: “The challenge of creating this campaign was that we could not shoot. And we did not want to sound opportunistic. The idea was to tell stories that inform and entertain in truly Bisleri style. And so, we came up with – Don’t worry, ab ghar aayegi Bisleri. This was yet another satisfying and fun campaign to create.”

     

    Added Samrat Bedi, President (Mumbai), 82.5 Communication: “Consumers are increasingly evaluative of their consumption habits now more than ever. Besides, the promise of safety and purity have become front-of-pack conversations and non-negotiable too.

     

    Said Anjana Ghosh, Director of Marketing and Business Development, Bisleri International: “During these past few months, consumers have faced real constraints in accessing basic essentials on account of lockdown – the supply chain was disrupted, essential shops remained shut, people were required to wait in long queues with the risk of overcrowding, they were unable to manage work from home schedules as they had to step out to get their basic needs in place. Water being an essential need, Bisleri understood the challenges consumers were facing at a very early stage of the lockdown period and was able to offer solutions quickly by facilitating direct and safe home deliveries.

     

    One more quote. Said Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications, India: “When you have spokespersons that are this unique, they remain an effective mouthpiece whether in flesh and blood or as animated characters. May we present to you the Bisleri campaign sequel — with Baadal the animated camel!”

     

     

  • Wavemaker won the account following a multi-agency pitch

    Wavemaker India wins media mandate for Bisleri International

    By A Correspondent

     

    Bisleri International has announced Wavemaker India as its media agency on record. Wavemaker will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

     

    Speaking on this win, Kartik Sharma, Managing Director, Wavemaker – South Asia said: “We are extremely excited to start our partnership with Bisleri, one of the most trusted brands in India. Through our new operating system ‘Rapid Growth Planning’, we could demonstrate to Bisleri how we can help grow their business further.  I am confident about our in-depth understanding of the dynamic consumer journey clubbed with innovative media solutions which will help the brand connect to its consumers in many meaningful ways.”